Ali Ahmad

Given my successful performance at their Sandbanks event, the team at Michael Chell took me on as an interned retail assistant for their festive period. Roles I had throughout the internship included door security, packing online orders and carrying out post office runs for same day delivery. As my internship took place throughout the winter, I was also working with the team everyday to deploy festive decorations for the holidays. Every week I would take over the store's personal Instagram to create promotional content as well as manage the account itself, replying to messages from any customers with enquiries or from any brands that reached out. I was also responsible for stockrooms and merchandising. I would steam and quality check all garments before hanging them up on public display as well as generate price labels and security tag them to prevent theft. For any product we sold, I would also restock full size runs as well as merchandise the shelves and displays to fill the spaces of any products we either or sold or didn't have. Supplied and catered for brands such as Acne Studios, Comme des Garçons, Stone Island, Sandbanks, Moncler and many more.

I had the pleasure of helping out brand ambassador and ex-footballer Jamie Redknapp's clothing brand Sandbanks debut their new collection at one of only two worldwide pop-up events courtesy of Michael Chell. I grabbed photos of the activities that the pop-up event had to offer, such as the raffle result for a free jacket from the collection as well as any meet and greet photographs for Jamie himself and his fans.

On June 24th 2023, I was in charge of BTS, capturing photography on an editorial photoshoot for upcoming brand Across the Border's new collection for the season and video-graphing the process of the photoshoot for the documentary they have planned. I also took care of wardrobe for the models and directed them throughout the shoot when needed.

On June 10th 2023, I had the pleasure of helping out clothing brand Phorin debut their collection of collaborative merchandise with clothing brand OXYGN at their first worldwide pop-up event during London Fashion Week. I helped the retail crew with detailing and checking full size runs of all stock before the pop-up event had opened to the public and I would also help quality control all clothes and products put on display before they were sold. I grabbed photos and videos of the activities that the pop-up event had to offer, such as the clothing pieces that we stocked and sold, stick-and-poke tattoos, wine tasting, a community colouring board and an art auction for a painting, which the team and I had recorded the whole process of.

On May 13th 2023, as the talent liaison, I assisted crew with set-up and cleaning up after all three scenes throughout the day and took initiative to look after those on set ensuring the day runs smoothly. I also captured BTS for the shoot and helped the talent style his outfits and put them together.

On February 26th 2023, I filmed two episodes of a cooking competition series on YouTube titled "Cooked", assisting creating content for YouTube Channel NTK1 (aka NetworkOne Productions). Working under the direction of the producer, assisting with the set-up of lighting equipment and cameras, as well as helping out with the set design by laying out ingredients and props. I looked after the wardrobe of the talents and crew to ensure that both outfits were ready for both episodes that we had filmed.