Victoria Patricio Miranda

Business and Marketing professional specializing in Digital and Marketing in the Luxury Beauty Business.
Portfolio website

Business Management Graduate that completed the MSc in International Marketing at SKEMA Business School. I'm specialized in digital and 360 Marketing launch plans with 3 years of experience in the Luxury Beauty Business. Looking for opportunities in Marketing, and Digital Marketing starting February 2023.

Previous Brands
Estee Lauder Companies
L'Oréal Paris
Perfumerias Unidas
Work Experience
Product Manager Assistant
Jul ‘22 - Dec ‘22
L'Oréal Paris

Brands: Excellence and Casting Cream Gloss Marketing strategy, development support and product development proposals. Creation of the communication strategy and digital content with agencies. Achievements:

Sales & Marketing Coordinator
Feb ‘20 - Jul ‘21
Estee Lauder Companies

communication. Global Marketing Product development in beauty products. Sales & Marketing Coordinator Feb 2020 - Jul 2021 Estee Lauder Companies, Lima, Peru Brands: DKNY, MICHAEL KORS and TOMMY HILFIGER Marketing plan development, marketing campaign , investments managment and analysis de data. Developed multi-channel marketing strategies and benchmark of prices, promotion and animations of competitors. Lead action plans per e-retailer and negotiation Lead CRM project and charge of a solid clients portfolio. Monitoring of sell-out performance and performance on all e-retail activation levers: e-trade / e-CRM / media. Achievements: Performace tracking: Brand sales increased by +4% while the market growth was +1%. Profitability of brands in 3 e-commerce retailers boosting total online sales growth by 50% YOY.

Marketing Analyst
Jan ‘18 - Jul ‘19
Perfumerias Unidas

Brands: GIVENCHY and KENZO (cosmetics and fragances) Responsable for Givenchy & Kenzo marketing plan: 360 launch plan for strategic novelties, merchandising strategy, visuals, development of marketing tools. Implemented product launch, communication strategy with media, PR agencies. Execution of e-trade animation plans with the guidelines Achievements: Product launch: L'interdit fragrance, the top 7 in the ranking of feminine fragrances in the national market.

French - Fluent
Spanish - Native
English - Native
Italian - Work Proficiency
Education & Training
‘21 - ‘22
MSc International Marketing and Business development
Universidad del Pacifico
‘12 - ‘17
Business Management
Paris, France