After graduating in Design and Interior Design, my work, my study, and my passion led me in between fashion and design, a combination of art and rigor is my philosophy. I am in love with minimal design, very picky about details, and quite a “visually oriented” person. I spend all my free time visiting Museum and painting. I’ve been living in China since 2014, having different experiences as a Graphic Designer, Branding and Concept designer, then consulting and freelancing as a Retail Designer and Graphic design food&beverage oriented. Living abroad has certainly changed my perspective of integration and global view, interpretation of design, and personal growth. In my last position I could consolidate my team-leading skills, I am highly organized when it comes to prj process and prj folder organization, quite structured in dealing with clients and other members of the team, communication is one of my most considerable skills along with eye for details.
As a seasoned designer with extensive experience managing a diverse portfolio of local and international projects, I strive at creating impactful visual identities and maintaining brand consistency across multiple platforms. My expertise lies in crafting stunning logos, comprehensive brand identity materials, and managing social media pages to deliver visually compelling and cohesive experiences for my clients. My work is characterized by a keen eye for detail, a deep understanding of design principles, and a commitment to client satisfaction. Conducting in-depth research into each client's industry, competitors, and target audience to ensure the designs are relevant and effective. Creating unique, memorable logos and comprehensive brand identity materials that reflect the client's vision and values. Collaborating closely with clients throughout the design process, incorporating feedback and making necessary adjustments to achieve the desired result. Developing detailed brand guidelines to ensure consistent use of logos, typography, color schemes, and other design elements across all mediums.
As an active part of the internal design team, one of the highlights of my work was to supporting and helping give directions on graphic design deliverables, in order to achieve and maintain the best yet high standards in communication between the outlets, keep the communications between the outlets and the customers engaging and transparent, attracting new customers giving pleasant customer experience.
We passionately strive for perfection, redefining retail spaces with immersive experiences and cutting-edge technologies. Our design philosophy centers on creating new environments that not only engage but also delight our customers, fostering unforgettable interactions and deep connections. Our designs reflect the uniqueness and diversity of our team, each member bringing a wealth of creativity and expertise to the table. As a pivotal member of Haac Retail Studio, my contribution lies in researching for the best concept design references and innovations, completing and structuring the presentation for potential clients, and driving meetings with clients towards the best proposed solution. I contribute to the studio with my artistic point of view and aesthetic vision, ensuring that our designs are visually stunning but also functional, sustainable, and tailored to meet the evolving needs of our clientele.
BYB Studio has as core business affords retail space arrangement in improving Aestheticism, Functionality, DNA Relevance & Sale Performance. 360° Visual Merchandising Approach, Setting, Design Development, Visual Merchandising Training, Photography, Sourcing. http://www.bybvm.com/
Interior design and shopping shops, graphic and branding design, and Industrial design.
As part of the interior design department, the main tasks were: Planning and coordinating the execution of accessory shops, shop windows, activity podiums, perimeter breaks, and self-serve. Ensure the integrity of the IKEA concept and brand by following IKEA manuals to produce functional home furnishing solutions within the store. Ensure that functional and inspirational display solutions are in line with running commercial activities. Together with the Sales and In-Store Logistics teams, implementing the projects or daily sales steering activities efficiently with the use of IKEA display solutions, communication and sales methods.