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Lizzette Ramirez

Marketing & Business Manager
Portfolio website
About

Marketing enthusiast with 5 years of experience in various sectors, equipping me with broad strategic thinking. I am doer, highly independent, adaptable, tenacious and a fast learner. Thanks to my international background I am well-prepared to deliver in multicultural teams and bolster my problem solving in Spanish, English and French.

Previous Brands
Akator Construction, Llc
Comparex México
Kia Motors México
La Castellana
Totalplay
Work Experience
Marketing & Business Manager
Aug ‘20 - Now
Akator Construction, Llc

• Plan strategies, and execute marketing initiatives for business growth. • Create and scheduled content for the brand's social media profiles. • Follow up with clients in the different contact platforms. • Creation of newsletters and internal communication campaigns. • Control and weekly analysis of finance files (Quickbooks). • Analysis and follow-up of satisfaction indexes (customers and employees). • First contact filter for recruitment processes. • Project management in support of functional areas. • Monthly KPIs reports.

Marketing Analysist & Sales Trainer
Sep ‘17 - Aug ‘18
Kia Motors México

• Developed and defended local media plans and campaigns. • Organized and coordinated events (FIFA sponsors, trade shows). • Expanded market & social networks' ad strategies. • Negotiated with important suppliers for the KIA brand. • Ensured the correct implementation and standardization of sales procedures. • Analyzed numerous KPIs and recommended hands-on solutions and valuable monthly reports.

Marketing Coordinator
Jan ‘17 - Jun ‘17
Totalplay

• Implemented strategic and operative plans independently. • Improved brand awareness, market share, and identification of new opportunities.

Event Coordinator
Oct ‘15 - Aug ‘16
La Castellana

• Organized large wine tasting and pairing events (100+). • Promoted large-scale sales (tailored VIP customer service), and follow-up of orders. • Received skillful wine tasting and food pairing training with various sommeliers.

Marketing Consultant
Sep ‘14 - Oct ‘15
Comparex México

Demand generation of prospects and customers, logistics and coordination of events

Languages
French - Work Proficiency
Spanish - Native
English - Fluent
Paris, France