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Julieta Mercerat

Denim Consultant & Trend Forecaster
Portfolio website
About

I am a passionate creative. Engaged to this incredible world of fashion and textiles.

Previous Brands
Première Vision
WeAr Global Magazine
BE DISOBEDIENT
Julieta Mercerat Denim Consultant
Santista Argentina S.A.
Work Experience
Fashion Product Manager
May ‘24 -
Première Vision

Responsible for PV Denim within the Fashion department, supervising the development of information on seasonal trends, concepts, texts, and general research. Coordinating the trends forum at the show, overseeing the graphics and scenography. I also collaborate with the Paris show, Première Vision, contributing to the development of seasonal trend information and the setup of the trend spaces within the show.

Denim Editor
Jul ‘22 - Apr ‘24
WeAr Global Magazine

Denim editor for Wear Global Magazine and WeAr Denim. I collaborate with reports, interviews and articles to highlight the latest denim trends. WeAr Denim magazine covers sustainable technologies and important players in the international denim market. WeAr Global B2B Magazine for fashion & footwear is published in 8 language versions: German, English, French, Italian, Japanese, Mandarin, Russian and French. It is distributed to over 50 countries on all 5 continents. Responsible for WeAr's Denim Newsletter, covering industry news and designing the layout.

Denim Consultant
Apr ‘22 - Apr ‘24
Première Vision

Participation in the preparation of the trends forum for the Paris Première Vision and Denim Première Vision shows in Milan and Berlin. Involvement in the selection of fabrics for collections, highlighting the quality of fabrics, raw materials, and their innovative qualities. Participation in forums related to casual wear, including jeanswear, citywear, shirting, and tailoring. Collaboration with the “Eco-forum,” showcasing the latest innovations in sustainability for the textile industry.

Trend Forecaster and Denim Consultant
May ‘21 - Apr ‘24
BE DISOBEDIENT

Consulting firm specializing in denim: Elaboration of trend reports with fashion information on the national (Argentina) and international (LatAm) jeanswear market. Training, seminars, and courses for students and professors in Latin American universities. Organization of city guides for educational trips specializing in denim (e.g., Amsterdam, Milan, Madrid, and Paris). Survey of the latest trends and innovations in the industry. Development of sustainable strategies for the production of jeans and denim.

Founder
May ‘21 - Apr ‘24
Julieta Mercerat Denim Consultant

Global denim and jeanswear consulting services, specializing in trend analysis and forecasting. Lecturer at textile industry events and educational institutions focused on denim.

Jeanswear Product Manager
Aug ‘19 - Apr ‘21
Santista Argentina S.A.

Responsible for Jeanswear fabric collection, promotional materials, garment and wash development, collection launch event coordination, research for the production of trend reports for the entire national market, fashion conferences and CRM. Collaborating with the R&D and production team, we launched over 60 products. I participated in the conception of 8 collections and planned more than 10 launch events. Running the company's casual wear SKU. Developed the company's first denim direction, Grafa Jeans. Elaboration of business review reports and KPI's.

Assistant Product Manager
Jun ‘18 - Aug ‘19
Santista Argentina S.A.

I supported the manager in the research for the fabric collection. Responsibility for the garments collection that we created to show the fabric potential and trend direction of the season to our clients. Trend reporting. Fabric selection / Denim wash development / Fashion flat sketches

Assistant Product Manager - Internship
Apr ‘17 - Jun ‘18
Santista Argentina S.A.

Prototyping and clothing sampling / Fashion flat sketches and tech packs / Follow up with suppliers and partners.

Languages
French - Fluent
English - Fluent
Spanish - Native
Education & Training
Universidad Argentina de la Empresa
Diplôme de Designer Textile et Mode
Fashion and textile designer
Paris, France