Tatiana Birnbaum
Trilingual Key Account Manager with 9 years of experience managing international portfolios (>€5M sell-in) and negotiating with distributors across more than 20 countries. Results-driven, analytical, and agile, with a proven ability to generate revenue growth of up to +30%.
- Managing a portfolio of 6 international key accounts, representing over €5M in annual sell-in - Steering account budgets and contributing directly to the P&L - Analyzing performance (sell-in, sell-out, key KPIs) to improve profitability - Building and deploying local marketing plans tailored to each market’s specificities - Ensuring daily cross-functional coordination with internal teams (Marketing, Supply, Finance) - Proactively identifying growth opportunities through in-depth market analysis
• Develop and execute strategic plans to drive sales growth, resulting in a 30% increase in wholesale revenue over the last year. • Build and maintain strong relationships with French and international wholesale accounts, developing a personal approach to each client. • Oversee the implementation of an e-commerce platform, successfully launching an e-shop. • Manage one person.networks (Instagram & Facebook) - Copywriting – newsletters, product descriptions, etc. - Organization of shootings and editing of the photos
• Assisted the Wholesale Manager in account management and client relationship development. • Conducted market research and compiled reports to support decision-making processes. • Prepared commercial utilities and training materials for sales personnel.
• Participated in the organization of an arts and science festival for over 20,000 visitors. • Successfully carried out a personal sales target attracting food and tech companies.
• Delivered excellent customer service in a high-pressure, fast-paced retail environment, ensuring a positive shopping experience during peak sales periods. • Assisted customers in selecting products, provided tailored recommendations, and effectively upsold complementary items to increase sales.