Melita Valiūnaitė

- Rebranded the clinic’s entire online identity - new logo direction, visual language, and tone of voice. - Created digital and physical marketing materials, including Instagram grids, email banners, and in-store visuals. - Planned and launched promotional campaigns across email and Instagram. - Drove a 120% increase in Instagram engagement through improved creative direction Softwares and Tools: Mailchimp, Canva Pro

Creating and designing engaging social media posts, graphics, and marketing collateral to enhance brand visibility and consistency across platforms. Optimising audience engagement and performance metrics, driving growth in followers, and interactions within 4 weeks by 10%. Developing content calendars, managed multi-channel campaigns, and ensured timely delivery of content across Instagram, Facebook, LinkedIn, and TikTok. Collaborating with cross-functional teams and clients to execute customized marketing strategies, resulting in increased brand awareness and lead generation. Using graphic design tools to redesign branding, vision and mission for new product promotion. Developing and executing marketing strategies focused on achieving key performance indicators (KPIs) such as engagement rate, follower growth, lead generation, and website traffic to drive measurable outcomes.

- Edited and created content for Instagram, LinkedIn, and TikTok, increasing content engagement through optimised visuals and captions tailored to platform-specific audiences. - Planned and scheduled feeds across all platforms, ensuring consistent posting and engagement, achieving a 136% increase in audience reach within one month (October 2024). - Supported event planning by integrating promotional content, contributing to a 10% boost in event engagement metrics. - Managed brand image across digital channels, maintaining alignment with the company’s vision and voice. - Collaborated with the CEO to provide performance reports and supported partnership planning, helping secure a 20% increase in collaborative engagement metrics for partnered campaigns. Key Results: 1. Achieved a 2.5% growth in Instagram followers within two weeks through targeted strategy and optimised content. 2. Maintained an average engagement rate of 7.5% across posts, exceeding industry benchmarks. Tools & Software: Canva Pro, Adobe Photoshop, Adobe Lightroom, Pallyy, Planoly

- Managed professional social media accounts, including Instagram, TikTok and LinkedIn. - Improved the marketing and content strategy to improve consumer engagement. - Collectively worked with the team to create and improve content quality shared on most social media accounts. - Planned the distribution of content through various channels, specifically focused on the target audience and industry data analysis. Software: Canva Pro, Hootsuite, Pallyy

My duties include: Working on improving measurement and reporting across all marketing functions (CRM, brand, social, PR). Working closely with the head of marketing and the CEO to build strategies for audience acquisition through various social channels. Collecting and analysing data on potential clients, competitors, geographical regions, and sectors. Conducting online market research and digital marketing analysis to provide insights on market and social media trends. Facilitating strategic decision-making by reporting social media engagement to the head of marketing, using Microsoft Office.

My duties include: Supporting the production of high-quality social content, ensuring alignment with brand voice and messaging for social media platforms. Helping to formulate and implement detailed marketing strategies, engaging with online audiences to drive sales. Conducting trend monitoring on TikTok and Instagram to identify and take advantage of opportunities on social platforms. Supporting the analysis of market trends and demand to develop accurate target customer profiles. Scheduling social media posts using Hootsuite, optimising reach, and maximising community engagement. Creating content for social media accounts and managing them to enhance follower interest and engagement. Managing the content creation process using online calendars and market trend analysis.

My duties included: - Managing sales and discount via Shopify. - Administrative daily tasks. - Helping online customers with their orders and any other enquiries involving the company. - Organising and handling new stock and keeping the stockroom organised. - Packing orders and dealing with shipping enquiries. - Running the shipping and packing process.