Currently Wholesale Assistant for Northern Europe at Maison Margiela, overseeing NOOS, CO, SRPs, RP and assisting in ADV. Strong background in wholesale B2B, showroom management, and Fashion Week sales campaigns, with experience at Karl Lagerfeld, Jacob Lee London, Veronica Beard, Rouje, Y/Project, Stellar Paris, and Le Cavalier. Skilled in managing collections, coordinating with international buyers, and using tools such as JOOR, QlikSense, and Excel to track performance. Collaborated with major partners including Galeries Lafayette and Lagardère. Holding an MBA in Luxury Marketing & Management from IFA Paris and a BFA in Fashion Design from Paris College of Art, with professional experiences across Paris, Beirut, Los Angeles, Qatar, and Vienna. I bring a global perspective, adaptability, and strong operational expertise to dynamic and creative environments..
Supported wholesale operations across 25 key accounts and 60 partner stores. Produced weekly, monthly and YTD sell-through analysis to monitor stock performance across NOOS and carry-over inventory. Managed post-showroom order confirmations and purchase order processing through Hyperoom Coordinated showroom operations and buyer walkthroughs during Spring/Summer and Fall/Winter selling campaigns
Coordinated the Paris showroom setup from installation to campaign launch. Supervised a team of 4 interns, ensuring SKU organization, VM and product tracking. Processed wholesale order entry and confirmations through JOOR during the campaign.
Assisted with visual merchandising and showroom prep. Helped with sewing, tailoring, and last-minute alterations. Supported styling for showroom and photoshoots.
In charge of wholesale operations and showroom management. Set up sample sales and take care of merchandising. Managed Excel , JOOR , NuOrder , Qlik sense and much more. Connected with buyers and customers such as Galeries Lafayette , Printemps , Lagadere ...etc.
Closely designed the Fall / Winter 2024 collection with the creative director.
Creative assisting on content for the companies social media accounts. Assisting in production management and on-site photoshoots.
Sketched and rendered handbags and accessories. Worked on graphics for project and refined collection presentation.
Dressed Models , Helped with styling and Showroom Assisting.
Worked closely with Fadwa Baalbaki in order to design the New RDW 2022 collection , as well as learning couture techniques and discovering different mediums in which couture leans towards. Broadening my experience in regards to the fashion field through working with beading and intrecate design methods has helped me gain a new perspective on the world of couture.
Helped dressing models , greeting clients and introducing the clients to the brands of Arddun Agency. Enhanced my skills at styling multiple pieces together to fit the clients target market.
Helped dressing models , greeting clients and introducing the clients to the brands of Arddun Agency. Enhanced my skills at styling multiple pieces together to fit the clients target market.
Worked during Paris Fashion week (Spring 2022). Took care of inventory and learned about behind the scenes processes during fashion shows. Dressed assigned models and took care of packing the set after the show was over. Steamed the garments , making sure they remained neat and wrinkle-free in time for the show .
Launched an online shop selling previously owned clothes via Instagram. Worked on brand identity, altering garments and photoshoots as a creative director. Bettered my understanding of marketing strategies and business executions.
Styled models for marketing campaigns. Bettered my sensibility towards different types of garments and challenged myself to create styles using vintage finds.
I am pleased to recommend Daisy for her exceptional work as a Wholesale Assistant at Karl LAGERFELD. Throughout her tenure, Daisy consistently demonstrated outstanding organizational skills and a proactive approach that made a tangible difference to our wholesale operations. Daisy played a key role in supporting our sales team by preparing detailed order reports, coordinating with retailers, and ensuring that stock deliveries and re-orders were managed seamlessly. Her attention to detail and ability to anticipate potential issues saved valuable time and kept client relationships smooth and positive. Beyond her technical skills, Daisy’s positive attitude and collaborative spirit elevated the entire team. She handled tight deadlines and last-minute requests with professionalism and calm efficiency, providing reliable support to colleagues and clients alike. I am confident that Daisy’s dedication, keen eye for detail, and strong communication skills will make her an asset to any organization.