With years of experience in digital marketing, I am a goal-oriented and research-driven professional who focuses on digital change and how to capitalize on it. I have a wide range of skills and expertise in creative asset management, online marketing, and marketing communications, as well as certifications from Amazon, Google and Facebook. Currently, I work as a performance marketer at Front Row Germany, a digital agency that specializes in e-commerce and retail media solutions. I manage and optimize campaigns across various platforms, including Amazon, eBay, Google, Meta, Otto, About You, and Zalando, as well as third-party solutions like Citrus Ad, Promote IQ, and Criteo. I also have a swift command over analytics and reporting, using Microsoft Power BI, Power Query, Power Pivot, and basic data modeling to create multimarket-place dashboards. My mission is to drive digital growth and deliver value for clients through data-driven insights and creative strategies.
● Managed cross-platform paid media campaigns (Amazon, Google, Meta, eBay, Otto, About You, Zalando) with a €1.5M+ annual portfolio. ● Established and executed precise goals and KPIs, implementing monthly strategies to attain targets. Optimizing ROAS, ACOS. CTR, CR measures. ● Produced comprehensive reporting and analytics using Microsoft Power BI, Power Query, Power Pivot, SQL, and DAX.
● Created and executed conventional and digital marketing strategies. Including but not limited to Google Ads, Facebook, Instagram, and Snapchat to boost engagement and interactions. ● Collaborated with the performance marketing team for strategic execution and campaign insights. ● Integrated traditional and digital media campaigns.
● Strategised and executed digital ad campaigns across various social media platforms (Facebook, Instagram, Google, LinkedIn). ● Produced insightful reports and analytics using Power BI and Excel, leveraging Power Query and Power Pivot. ● Lead Generation, Achieved 1k+ leads per program for university admissions.
● Oversaw 15+ clients, providing expertise in digital marketing and social media marketing services encompassing websites, SEO, SEM, and Google My Business and Maps optimization. Managed campaigns on platforms including Facebook, Instagram, and Snapchat. ● Proficiently planned and executed paid campaigns using Facebook Business Manager, Google Ads, and other channels. ● Delivered comprehensive insights and reports through Excel and PowerPoint presentations.
● Established and managed digital presence for multiple clients, encompassing social media networks, websites, and Google My Business and Maps profiles. ● Consistently produced and published content across various platforms such as Instagram, Facebook, LinkedIn, and Google Ads. ● Executed paid campaigns for created content using Facebook Business Manager, Google Ads, and other platforms.
Manage and produce the content required in digital, social media and other related marketing tasks.