I bring hands-on retail experience from Alo Yoga and Ginger Promotions, excelling in customer service, sales, and visual merchandising. Passionate about fashion, I thrive in fast-paced environments, confidently upselling, managing stock, and ensuring every interaction reflects brand values across high street, premium, and luxury settings.
Manage all social media channels for internationally renowned DJ Louis Bekk, building brand presence across Instagram, TikTok and YouTube. Develop content strategies around tour dates, releases and brand partnerships to grow audience engagement and reach. Coordinate with press contacts, photographers and event promoters to deliver cohesive PR and digital campaigns.
Delivered exceptional customer experience in a premium activewear environment, advising on collections aligned with brand values. Supported visual merchandising to maintain elevated brand aesthetics and managed inventory operations.
Led Instagram growth strategy through Reels, carousels and stories, increasing engagement via data-driven content planning. Managed influencer outreach and brand collaborations to expand visibility and reach new audiences. Tracked content analytics and translated insights into actionable strategy improvements.
Managed content across Instagram, Facebook and TikTok; created visual and written assets for product launches. Analysed performance metrics and adapted strategies to improve reach and follower growth.
Supported backstage operations and guest management across multiple shows during London Fashion Week. Assisted designers, PR teams and event coordinators, gaining direct exposure to luxury fashion logistics and communications.
Delivered face-to-face sales campaigns consistently hitting daily targets; built strong persuasion and communication skills.
Consulted clients to design tailored holiday packages and resolved issues to ensure excellent customer satisfaction.