Dynamic and results-oriented professional with an MBA in Luxury Brand Management and solid experience in high-end retail, team leadership, and VIP client services across Paris and Geneva. I’ve contributed to the success of premium brands like Paul Smith and Leblon-Delienne, combining commercial performance with an acute sense of aesthetics and cultural fluency. As a 7-time marathon finisher and UTMB ultra-trail runner (116 km finisher), I bring the same endurance, discipline, and drive to my professional life—always pushing limits, setting goals, and going the extra mile. 📍 Based in Paris | Fluent in English, French Hindi, Urdu, Punjabi & Pashto | 🏃♂️ Ultra-trail athlete | Wine & gastronomy enthusiast | Passionate about Running, storytelling and travel
Started as a Sales Advisor at Paul Smith, Le Bon Marché, delivering top-tier client service and consistently outperforming sales targets through styling full looks, upselling, and cross-selling strategies. Recognized as the top seller throughout my tenure and winner of multiple sales challenges. Promoted to Assistant Store Manager, where I focused on team leadership, weekly/monthly reporting, VIP client relationships, and operational excellence. Oversaw inventory, product placement, and the successful management of Paul Smith Home and Paul Smith Cycling pop-up spaces within Le Bon Marché. Also ensured smooth stock flow, merchandising, and after-sales services.
Sales Representative – Leblon-Delienne, Le Bon Marché Initially recruited for a one-month pop-up, I was quickly offered my first CDD contract by the brand following a successful collaboration. Worked on the high-profile So Punk event at Le Bon Marché, where I managed client relations, sales performance, and daily operations. I trained and supervised an assistant, managing her schedule and tasks while maintaining smooth communication between the brand's HQ and Le Bon Marché’s direction. Achieved all sales targets and contributed to the overall success of the pop-up through exceptional customer engagement, sales reporting, and stock management.
Assistant to the Artistic Director – Pierre Talamon, Paris Supported the Artistic Director in day-to-day creative and operational tasks, including material sourcing, client styling, and sales. Advised clients on tailored looks, fashion trends, and suit fittings, ensuring a high-end, personalized experience. Contributed to visual merchandising, stock adjustments, and inventory management to maintain boutique standards and product flow.
Research & Documentation Intern – Group Development Pakistan (NGO) Worked with an international NGO focused on combating child sexual abuse across South Asia. Conducted in-depth desk research on abuse cases and prevention policies in SAARC countries, compiling comprehensive reports and documentation to support awareness campaigns, policy recommendations, and advocacy efforts. Contributed to strengthening the organization’s knowledge base on child protection issues in the region.
Project Assistant – Embassy of France, Islamabad Worked on a variety of high-level events organized by the Embassy, providing logistical and operational support. Managed French delegations during official visits, overseeing hotel bookings, transportation, scheduling, and on-site event coordination. Responsibilities also included post-event reporting and liaison between embassy teams and local stakeholders to ensure smooth execution.
It was a pleasure to work with Abbas, who is always serious, respectful and keen to improve by learning new skills. He was also focus on developping trade and recorded the best results.