Abbas Ahmad
Senior luxury retail professional with an MBA in Luxury Brand Management and a strong track record across high-end environments in Paris and Geneva. Experienced in team leadership, client development, and performance management, with a consistent focus on delivering commercial results while preserving brand integrity and service excellence. Having contributed to the growth of premium houses, I combine strategic thinking with a refined understanding of aesthetics, cross-cultural communication, and VIP client relations. Outside the corporate environment, I am an 11-time marathon finisher and UTMB ultra-trail athlete (120 km finisher). Endurance sport has shaped my leadership style — disciplined, resilient, and goal-oriented, with a long-term vision and the ability to perform under pressure. Based in Paris. Fluent in English, French, Hindi, Urdu, Punjabi, and Pashto. Passionate about culture, gastronomy, travel, and meaningful human connection.
• Supervision des standards de qualité de service sur un réseau de six boutiques réparties entre Paris, Milan et Genève (environ 86 collaborateurs) ; • Collaboration directe avec l’équipe Mystery Shopping afin d’analyser les rapports d’évaluation et identifier les axes d’amélioration en matière d’expérience client ; • Analyse des performances qualitatives des boutiques et élaboration de plans d’action adaptés aux spécificités de chaque marché ; • Interface stratégique entre les Directeurs de boutique et la Direction Générale basée à Genève ; • Rédaction de reportings détaillés et présentation de recommandations stratégiques au siège ; • Conception et mise en place de programmes de formation ciblés pour renforcer les standards de service et la cohérence de marque ; • Accompagnement des Store Managers dans l’amélioration continue de la qualité de service et le suivi des résultats ; • Suivi des indicateurs de performance après implémentation des actions correctives ; • Gestion de l’ensemble des flux de communication entre les six directeurs de boutique et la Direction du siège ; • Déplacements réguliers entre Paris, Milan et Genève pour assurer l’alignement stratégique et opérationnel.
Started as a Sales Advisor at Paul Smith, Le Bon Marché, delivering top-tier client service and consistently outperforming sales targets through styling full looks, upselling, and cross-selling strategies. Recognized as the top seller throughout my tenure and winner of multiple sales challenges. Promoted to Assistant Store Manager, where I focused on team leadership, weekly/monthly reporting, VIP client relationships, and operational excellence. Oversaw inventory, product placement, and the successful management of Paul Smith Home and Paul Smith Cycling pop-up spaces within Le Bon Marché. Also ensured smooth stock flow, merchandising, and after-sales services.
Sales Representative – Leblon-Delienne, Le Bon Marché Initially recruited for a one-month pop-up, I was quickly offered my first CDD contract by the brand following a successful collaboration. Worked on the high-profile So Punk event at Le Bon Marché, where I managed client relations, sales performance, and daily operations. I trained and supervised an assistant, managing her schedule and tasks while maintaining smooth communication between the brand's HQ and Le Bon Marché’s direction. Achieved all sales targets and contributed to the overall success of the pop-up through exceptional customer engagement, sales reporting, and stock management.
Assistant to the Artistic Director – Pierre Talamon, Paris Supported the Artistic Director in day-to-day creative and operational tasks, including material sourcing, client styling, and sales. Advised clients on tailored looks, fashion trends, and suit fittings, ensuring a high-end, personalized experience. Contributed to visual merchandising, stock adjustments, and inventory management to maintain boutique standards and product flow.
Research & Documentation Intern – Group Development Pakistan (NGO) Worked with an international NGO focused on combating child sexual abuse across South Asia. Conducted in-depth desk research on abuse cases and prevention policies in SAARC countries, compiling comprehensive reports and documentation to support awareness campaigns, policy recommendations, and advocacy efforts. Contributed to strengthening the organization’s knowledge base on child protection issues in the region.
Project Assistant – Embassy of France, Islamabad Worked on a variety of high-level events organized by the Embassy, providing logistical and operational support. Managed French delegations during official visits, overseeing hotel bookings, transportation, scheduling, and on-site event coordination. Responsibilities also included post-event reporting and liaison between embassy teams and local stakeholders to ensure smooth execution.
It was a pleasure to work with Abbas, who is always serious, respectful and keen to improve by learning new skills. He was also focus on developping trade and recorded the best results.