Beauty marketing professional with 10+ years of sales and educational experience, strong leadership skills and creative strategic vision. Interested in luxury brand management, fluent in digital and e-commerce.
Developing new markets and business horizons in modern digital environment
Country lead for luxury haircare brand Authentic Beauty Concept. Responsible for PnL, brand launch planning and execution, marketing and sales teams hiring and coaching, budgeting and forecasting, marketing and distribution strategy, digital, PR & events. Leaded the team of 10. HiPo, Sustainability Ambassador, MC level.
Responsible for professional haircare brands (Schwarzkopf Professional and Indola) TM and Digital activities, events, TM long term strategy creator, budget and turnover, leading team of 5
Responsible for professional hair and nail care brands REDKEN and ESSIE. Analyzing and forecasting, events, PR, e-commerce and digital, influencer marketing, budgeting and new products launching, coaching education and sales teams.
Responsible for coloration and men haircare brands within REDKEN. Localization, forecasting and budgeting, trade marketing, PR and launches, certification, promotions and clients relationship, sales and brand events.
Responsible for 100+ clients for professional haircare brand REDKEN. New clients conquest, turnover increase, new launches sell out, promotions, market share growth, key account clients managing.
Beauty adviser for Guerlain in the key account retail chain. Responsible for sales growth in all categories, advising on perfume, skincare and make-up. Client's staff coaching, signature products sell out push and key account growth.