I am a public relations and creative professional passionate about media, art, and culture. My 10 years of international experience in the fashion industry helped me to build key relations with the press, talents, and top industry professionals. I leverage my skills in crafting and executing PR strategies, events, fashion shows and finding innovative solutions to develop the brand's impact and to connect people.
‣ Development and implementation of marketing strategies for social media, advertising campaigns, and email marketing, adapting global content to the Italian market ‣ Management of strategic partnerships with influencers and brands, leveraging data-driven insights to maximize results ‣ Content creation (text and video) for Instagram and TikTok, overseeing visuals from dedicated teams ‣ Monitoring and optimising campaigns using advanced analytics tools ‣ Marketing budget management
Course: Digital Innovation & Social Media Luxury Marketing Strategy (BA Fashion Business)
‣ Development and execution of PR strategies definition of targets, objectives, messages and activities; ‣ Management of the brand's physical and digital events. Leading official fashion shows during Paris Fashion Week. Guests included top tiers from the international press, high talents and celebrities as part of 500+ invitees. Achieving +60% of exclusive coverage YOY; ‣ Management of collaborations and special projects. Notable partnerships include Jimmy Choo, MyTheresa, Gentle Monster, AWGE, R-PUR, MoMu, Ellen MacArthur Foundation and more; ‣ Oversee content and copywriting of social, digital and press releases; ‣ Coordination of the in-house press department and the PR agencies (Paris, New York, Seoul, Tokyo) to maximize media coverage doubling results YOY on traditional, printed and digital press, reinforcing brand awareness and visibility WW securing the brand's presence in the top 20 hottest brand of the year already back in 2020; ‣ Supervision media monitoring and press coverage, analysis of results, measuring MIV, and elaboration of seasonal reporting addressed to the company's departments for internal and external use; ‣ Oversee press collection management WW and editorial requests.
‣ Development and execution of press relations strategies for international brands; ‣ Management and coordination of editorial shooting requests; ‣ Pitching subjects and brand's activities to journalists and media; ‣ Production and distribution of press releases and newsletters; ‣ Organization and coordination of events, fashion shows, and showroom activities.
Anne Sofie Madsen (2014-15); Barbara í Gongini (2016); Mark Kelly Domino Tan Atelier (2016-17). Ateliers' tasks: research, draping, pattern making and sewing; design and prototypes; internal production of selected garments and bespoke VIP garments.
Design studio internship tasks: Research; digital drawing; digital placements of seasonal prints; embroidery design and development.