I am a public relations and creative professional passionate about media, art, and culture. My 10 years of international experience in the fashion industry helped me to build key relations with the press, talents, and top industry professionals. I leverage my skills in crafting and executing PR strategies, events, fashion shows and finding innovative solutions to develop the brand's impact and to connect people.
Development and execution of tailored PR strategies definition of targets, objectives, messages and implementation of actions; Management and execution of brand events, fashion shows, and local and international marketing activities; Management of relationships with the press and influencers in France and continental Europe for interviews, collaborations and partnerships; Elaboration of the editorial line, writing and distribution of press releases, copywriting and brand's contents; Coordination of the internal press team and partner PR agencies to maximize media coverage; Supervision media monitoring and press coverage, analysis of results, and seasonal reporting; Supervision of collection management and its traffic worldwide; Budget management.
Among other tasks, the main focus was on the following responsibilities: Development and execution of press relations strategies for international brands; Management and coordination of editorial shooting requests; Pitching subjects and brand's activities to journalists and media; Production and distribution of press releases and newsletters; Organization and coordination of events, fashion shows, and showroom activities.
Copenhagen- Denmark: Anne Sofie Madsen (2014-15); Barbara í Gongini (2016); Mark Kelly Domino Tan Atelier (2016-17). Ateliers' tasks: research, draping, pattern making and sewing; creation of prototypes; internal production of selected garments and bespoke VIP garments.
Design studio internship tasks: Research; digital drawing; digital placements of seasonal prints; embroidery design and development.