As a Brazilian professional currently based in France, I bring a wealth of international experience, having also resided in Spain, Italy, and Australia. My diverse background encompasses design, innovation and communications across the fashion, banking, and wine & spirits industries. I am passionate about transforming creative ideas into impactful realities and thrive in dynamic environments where strategic thinking and creativity converge.
- Welcoming and advising an international high-end clientele - Supporting the sales team through product presentations and client assistance - Coordinating between sales teams and clients to ensure seamless showroom operations - Maintaining high standards of customer experience in a luxury setting
- Ensuring brand consistency across digital, social and editorial platforms in line with luxury brand guidelines - Coordinating content creation and agency management to support brand image and communication objectives - Website updates - Development of briefings and co-design with creative agencies - Monitoring and analyzing press coverage - Benchmark competitors and trends Conducting brand analysis and translating insights into strategic recommendations - Performance and metrics analysis
- Selected to join an international program focused on empowering young women through education, leadership, sustainability, and inclusion. - Participated in mentorship, masterclasses, and social impact initiatives aimed at fostering ethical leadership in the creative and luxury industries. - Development of a project focused on sustainable value creation for raw material producers in the Amazon, addressing issues of traceability, impact and product positioning.
- Leading large-scale strategic projects involving up to 55,000 employees - Creating images, visual identities and communications - Managing timelines and ensuring smooth project execution across multiple stakeholders
- To develop new materials for Havaianas' collections (footwear, accessories and apparel) - Follow both prototype's design and their development process - Market, consumer and trend research and analysis - Cross-collaboration with merchandising, purchasing, supply chain, and factory teams - Catalog products in SAP and write their technical specifications - Supplier visits and prospecting Main achievements: developing 2 products from the begging to the end (Havaianas Tradi Zori Disney Plastic Pin), being in touch with more than 15 suppliers at a time, and registering all the new developments in the system. - Translating market insights and trends into product innovation opportunities - Collaborating closely with design, sourcing and industrial teams to deliver coherent and competitive products
I carried out scientific research for my university on Brazilian furniture development during the Brazilian military dictatorship.
Junior college company. Our mission was to prospect new customers and think about new product or graphic designs for them.