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Alessandro Perriello

Womenswear Designer
Portfolio website
About

Fashion Director and Product Manager with over 20 years of experience in creating and developing collections for Women, Men, and Teenagers in both Italian and foreign companies. In my work, I offer comprehensive consultancy, ranging from trend scouting to collection development, with targeted inputs on fabrics, accessories, and the creation of personalized digital or hand-painted prints. Alongside my core competencies, I have also gained substantial expertise in materials and accessories research, always maintaining a focus on merchandising and commercial positioning, with a special focus on pricing. I have successfully worked on Chinese Ready-to-Wear collections, providing consultancy services that honed my flexibility and understanding of different cultural and market logics. Key competencies: Styling Direction | Women, Men, and Teenager Collection Development | Product Management | Fashion Design | Fabric, Material, and Accessory Research and Selection | Merchandising | Pricing | Market Positioning | Trend Hunting | Budget Management | Multi-cultural Approach | Team Management

Previous Brands
Teatro Arcimboldi Milano
FABRIQUE
Nifra
F.M.A. Group Srl
Missy Clothing
IED Istituto Europeo di Design
EEKA Fashion Group 贏家時尚集團
Daddy S.r.l.
Original Marines - Imap Export Spa
Blufin Spa
Work Experience
Coordinatore sviluppo progetto
Sep ‘24 -
Teatro Arcimboldi Milano

Fashion coordinator for the costumes of the musical “Sapore di Mare” set to be rapresented at Teatro Arcimboldi in March 2025. Artistic direction: Diego Della Palma. Coordinamento per i costumi dello spettacolo “Sapore di Mare”, in cartellone presso il Teatro degli Arcimboldi dal 27 Marzo al 13 Aprile 2025. Direzione artistica dell’evento: Diego Della Palma. Coordinamento dei costumisti, analisi del budget, rapporto con i laboratori esterni.

Design Director
Jan ‘22 -
FABRIQUE

Mission: creating a personal collection tailored for the Chinese market and marketed through the Fabrique platform.

Design Director
Aug ‘20 - Apr ‘22
Nifra

Mission: Fashion Director for the Anima Gemella women's collection.

Design Director
Oct ‘19 - Aug ‘20
F.M.A. Group Srl

Mission: Fashion Director for the Nualy women's collection.

Design Director
Dec ‘18 - Apr ‘19
Missy Clothing

Artistic Direction for the women's brand Meacheal: trend research, collection setup, and design.

Design Teacher
Mar ‘18 -
IED Istituto Europeo di Design

Teaching the following courses: • Menswear Fashion Design • Methodology of Design and Fashion Design1 for the first year of the course • Product Management in evening courses and Teenager wear at IED Como • Thesis advisor for third-year students.

Design Director
Jun ‘16 - Nov ‘18
EEKA Fashion Group 贏家時尚集團

Mission: Design Lead for the Koradior Women's Line.

Design Manager
Jan ‘16 - Dec ‘16
Daddy S.r.l.

Mission: responsible for the creation and product coordination of Sportswear male Collection BUSHYDO

Design Director
Mar ‘14 - Mar ‘16
Original Marines - Imap Export Spa

Mission: Responsible for style and product development for the Original Marines Teenager and Men's lines, consisting of four collections per year, sold in approximately 600 retail outlets in Europe and the United States. Managed team: 3 people.

Senior Designer
Jan ‘12 - Mar ‘14
Blufin Spa

Mission: Senior Designer for the Blumarine collection (4 collections per year: 2 main and 2 fashion shows), sold in approximately 700 retail outlets worldwide.

Languages
Italian - Native
English - Fluent
French - Work Proficiency
Education & Training
IED
‘91 - ‘95
Fashion Designer
Fashion
Milan, Metropolitan City of Milan, Italy