“I am a creative, fashion forward individual with a strong commercial mind and with 10 years of expertise in branded buying and product development in fashion & lifestyle fast-paced retailers & marketplaces”. I am very good at detecting new business opportunities and building successful product assortments, maximising sales & reducing stock risk in order to comply with the overall performance KPIS. I have also managed to build new product categories and contributed to improve growth within categories that previously were underperforming. I have developed my career as a fashion buyer for both branded product and own brand, having worked not only on product selection for third brands but also in the development of product categories and collections with design teams and suppliers. I have pre previously worked for big brands such as Urban Outfitters, Matchesfashion.com and Bimba y Lola. Grown from the bottom level acquiring year by year seniority until my current role and have developed really strong interpersonal skills that have helped me to not only become a key team player internally within my teams but also cross departmentally. During my years in Urban Outfitters & Matchesfashion it has been a key input the strong net of branded contacts & relationships that I bonded within retail, premium and luxury brands and high end designers. Have also developed a strong understanding on how a pioneer e-commerce platform succeeds within such a competitive landscape as it is luxury fashion. On my daily basis I am used to work within buying teams and to partner and negotiate with vendors in order to build successful product assortments. Quick thinking and reactive and efficient decision making based on a solid analysis basis are key cornerstones of my work ethic with the aim of always maximising departmental performance but always with an eye on consumer behavioural patterns, key products and trends and as well as hot new labels and driver bestselling established brands.
Responsible for collection estructure & seasonal strategy for the department. Seasonal product assortment and product development. Buying calendar & retro planning. Follow up on Budget, OTB & KPIS for the department. Sales analysis & actioning to improve departmental performance and completion of KPIS regarding cost, deliveries and target sales. Responsible for the open budget,managing a 75 million budget that accounts for 60% of the sales of the company showing an understanding of the main KPIS and best/worst sellers and stock risk positions Pricing and markdown strategy Coordinating with visual merchandising, ecom and communication through product launches, promotional activities as well as key product highlights. Creative input: key products, trends, brands & emerging designers, competitor shops
Planning the buying schedule for London, Milan, Paris and new York Fashion markets, attending buying appointmets and contibuting to product decisions. Decision making on the branded mix and seasonal strategy for luxury brands such as Gucci, Balenciaga, Loewe, Isabel Marant,Valentino, Jacquemus, Golden Goose, Mid Miu & Prada, The Row, Jim Sander, Bottega Veneta, Marni, Ganni, Acne Studios, Burberry, Chloe, Fendi, Maison Margiela amongst others. Curating the product selection as well as the ranging & distribution to stores. Negotiating optimum terms on all buys regading cost, delivery, payment and discounts. Managing the OTB & continuous performance review proposing new strategies to achieve targeted sales, margin & profit. Maximising sales & optimising stock levels and sell through by placing reorders or agreeing to swaps/ rtvs. Internal reporting on sales to upper management and to brands. Key account management, establishing strong bonds & managing relationships with brands Communicating range plans cross departmentally.
Buyer's assistant women shoes & bags
Full responsability in managing the budget and control on the assortment for both own brand and third party brands such as Adidas, Reebok, Nike, New Balance, Vans, Converse, UGG, Teva, Crocs, Asics, Birkenstock & Doctor Martens amongst others. Establishing the estructure of the collection for own buy and product development input by bringing new ideas and putting samples into work, negotiating the best terms with suppliers in China, Vietnam, India & Spain. Decisions on the branded mix and branded product selection. Sales reporting & solid analysis, showing an understanding of best/worst sellers & high stock risk positions and performance of the department at product SKU and brand level.
Responsible of administration including all internalreporting, competitoranalysis & raising orders on the system. Follow up on deliveries with the in house internal factory & production department maintaining the critical path. Upkeep of samples & coordinating requests for photoshoots Preparing buying presentations for meetings & seasonal sign offs including key items, current in store assortment by tier, buys for the season and key sales drivers.
Developing audit programs & testing proceduresr relevant to risk. Proactively interacting with key managerial positions of the client to gather information for opportunity & risks. Communicating critical areas or significant findings involving accounting principles, auditing standards, tax regulations & firm policies.