Carmen Coello Vilariño



Carmen Coello Vilariño

Buying Category Manager

Current Location

Hossegor, France

Carmen is available for work

“I am a creative, fashion forward individual with a strong commercial mind and with 10 years of expertise in branded buying and product development in fashion & lifestyle fast-paced retailers & marketplaces”.

I am very good at detecting new business opportunities and building successful product assortments, maximising sales & reducing stock risk in order to comply with the overall performance KPIS. I have also managed to build new product categories and contributed to improve growth within categories that previously were underperforming.

I have developed my career as a fashion buyer for both branded product and own brand, having worked not only on product selection for third brands but also in the development of product categories and collections with design teams and suppliers. I have pre previously worked for big brands such as Urban Outfitters, and Bimba y Lola.

Grown from the bottom level acquiring year by year seniority until my current role and have developed really strong interpersonal skills that have helped me to not only become a key team player internally within my teams but also cross departmentally.

During my years in Urban Outfitters & Matchesfashion it has been a key input the strong net of branded contacts & relationships that I bonded within retail, premium and luxury brands and high end designers. Have also developed a strong understanding on how a pioneer e-commerce platform succeeds within such a competitive landscape as it is luxury fashion.

On my daily basis I am used to work within buying teams and to partner and negotiate with vendors in order to build successful product assortments. Quick thinking and reactive and efficient decision making based on a solid analysis basis are key cornerstones of my work ethic with the aim of always maximising departmental performance but always with an eye on consumer behavioural patterns, key products and trends and as well as hot new labels and driver bestselling established brands.

  • Brands Carmen has worked with
    • Urban Outfitters
    • Carolina Herrera
    • PricewaterhouseCoopers
  • Carmen's past titles
    • Buying Manager
    • Footwear Buyer
    • Buyer
    • Sales Associate
    • Buying Assistant
    • Junior Accountant
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
  • Hourly Consulting

Buying Manager Women Bags & SLGS


Oct 2019 - Now

Responsible of the seasonal product assortment, managing the design team within the development phase. Responsible for following & managing the budget & open to buy for the department. Managing the bu...

Buyer Women Shoes & Bags

Jun 2017 - Sep 2019

Planning & management of the buying schedule for all markets (London, Milan, Paris & NY) & attending all buying appointments, making the selection of the product for contemporary & luxury designers st...

Acting Buyer

Urban Outfitters

Sep 2015 - Jun 2017

Full responsibility in managing the OTB for the department and the product selection for own buy as well as branded product, reporting directly to the line accessories manager in absence of the buyer ...

Sales Associate & Visual Merchandising

Urban Outfitters

Sep 2014 - Sep 2015

Engaging customers through conversation and till service. Assisting in the training and development of peers. Timely & accurate completion of tasks (visual merchandising, replenishment, markdowns...)....

Buying Assistant Women Shoes

Carolina Herrera

Jul 2013 - Jul 2014

Responsible of administration including all internal reporting, competitor analysis & raising orders on the system. Follow up on deliveries with the inhouse factory & production department to maintain...

  • Supplier Negotiation


  • Product Development


  • Trend Analysis


  • Sales Analysis


  • Supplier Sourcing


  • Retail Buying


  • Fashion Buying


  • Trend Research








Universidad Europea Madrid

Graphic Design Course


2023 to 2023

Rey Juan Carlos I University

Postgraduate Digital Marketing & Social Media

Digital Marketing & Social Media

2012 to 2013


Bachelor in Business Administration

Bachelor of Business

2008 to 2012

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