“I am a creative, fashion forward individual with a strong commercial mind and with 10 years of expertise in branded buying and product development in fashion & lifestyle fast-paced retailers & marketplaces”.

I am very good at detecting new business opportunities and building successful product assortments, maximising sales & reducing stock risk in order to comply with the overall performance KPIS. I have also managed to build new product categories and contributed to improve growth within categories that previously were underperforming.

I have developed my career as a fashion buyer for both branded product and own brand, having worked not only on product selection for third brands but also in the development of product categories and collections with design teams and suppliers. I have pre previously worked for big brands such as Urban Outfitters, Matchesfashion.com and Bimba y Lola.

Grown from the bottom level acquiring year by year seniority until my current role and have developed really strong interpersonal skills that have helped me to not only become a key team player internally within my teams but also cross departmentally.

During my years in Urban Outfitters & Matchesfashion it has been a key input the strong net of branded contacts & relationships that I bonded within retail, premium and luxury brands and high end designers. Have also developed a strong understanding on how a pioneer e-commerce platform succeeds within such a competitive landscape as it is luxury fashion.

On my daily basis I am used to work within buying teams and to partner and negotiate with vendors in order to build successful product assortments. Quick thinking and reactive and efficient decision making based on a solid analysis basis are key cornerstones of my work ethic with the aim of always maximising departmental performance but always with an eye on consumer behavioural patterns, key products and trends and as well as hot new labels and driver bestselling established brands.