Global Marketing and Communication Director International leader with more than 20 years of experience in consulting or in house, member of the CODIR, working for designers, family brands, groups, or Private Equity funds Ability to work in an intercultural environment, international markets. (Italy, England, United States, Middle East, Asia) Construction and management of marketing and communication strategies, CRM, digital, events, image, advertising/media In-depth knowledge of the luxury, fashion, jewelry, premium consumer goods (beauty, spirits, food) markets March 2018
Bureau de conseil révélateur de créativité, spécialisé en stratégies et activation de marque au service des industries créatives, mode, luxe, premium, beauty et art de vivre. A la fois stratégiques et opérationnels, nous aidons nos clients à comprendre les enjeux d’image et de notoriété. Nous les accompagnons dans la construction de leur identité remarquable. Nous contribuons à préciser leur voix et positionnement spécifiques. Notre offre s'articule autour de la triple proposition de valeur suivante: Branding • 360° Brand strategy • Plateforme et insight de marque/ Manifesto • Rapports d’étonnement /audit • Stratégie de communication • Identité visuelle • Éléments de langage Marketing/communication • RP • Influence • Évènementiel • Activations • Stratégies Social Media • CRM Contents & Production • Creative Consulting & art buying • Photos et films • Production artistique (shooting, défilé évents) • Assets prints et digitaux • Campagnes publicitaires 360° • Brand content
Accompagnement stratégique et opérationnel du directeur artistique fondateur du brand. Stratégie marketing/produit et communication image. Pilotage des équipes parisiennes. Pilotage du business plan, relations institutionnelles en France. Stratégie de développement commercial.
Womenswear fashion house – Private Equity driven ( Change capital) Wholesale 50%, retail 50% (15 direct operated boutiques in France, UK, USA, Belgium, Spain, Luxembourg) International presence directly operated or through partners as Chalhoub, (UAE) AOI (Japan) Turn Over 45M€ Management: 5 people BRAND STRATEGY - Brand advisory - Brand platform and Manifesto - Brand repositioning road-map definition - Digital strategic road-map definition BRAND IDENTITY - Full redesign of visual identity and communication tools COMMUNICATION & BRAND CONTENT ON/OFF - Management of communication campaigns & events, on/off, worldwide. Image and advertising - PR & VIP endorsement - Events: fashion show, press day, press events, trunck show, instore clients events - DIGITAL strategy – social network and e-commerce. Redesign of Paule Ka web site - CRM program, Clients journey analys RH -Reorganisation and implementation of the communication team
Menswear fashion house – Trinity Ltd (Li & Fung Group) International fashion brand with a first line developed and managed in Paris and an Hong Kong Owner company 15 licences Wholesale and Retail business (20% - 80%) Turnover 180M€ Management: 4 people BRAND POSITIONNING & BRAND IDENTITY - Definition of Cerruti brand platform- Cerruti Paris, Cerruti 1881 and 18CRR81 - Redesign of visual identity and communication tools, on/off. COMMUNICATION & BRAND CONTENT ON/OFF -Global communication plan for all the licences: road map setting, commons communication tools – one brand /one image -PR for the new Artistic Director - Redesign of website (not e-commerce). Social network opening and management in 2011. - Management of communication ADV campaigns & events, on/off, worldwide, Fashion show, fashion events, trunk show - PR & partnership strategy: selection and management of external agencies
Womenswear fashion house – Family Business Wholesale only, 6 countries (France, UK, Italy, North Europe, North America, Japan) Turn Over 12M€ Management: 4 people BRAND STRATEGY - Brand repositioning road-map definition - Digital strategic road-map definition BRAND IDENTITY - Full redesign of visual identity and communication tools COMMUNICATION & BRAND CONTENT ON/OFF - Management of communication campaigns & events, on/off, worldwide - PR & VIP endorsement - Events: fashion show, press day, press events, trunk show - Licens communication coordination
Zmirov Communication is a large and established one stop press agency in Paris with more than 60 clients from fashion, life style, accessories, luxury goods, beauty and corporate. We do press campaigns, events, product placement, product seeding,TV reportage, publishing and digital communication for our clients.