Laura Guillermin

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Available

Laura Guillermin

Communications & Digital Director

Current Location

Paris, France

Laura is available for work

Global Marketing and Communication Director International leader with more than 20 years of experience in consulting or in house, member of the CODIR, working for designers, family brands, groups, or Private Equity funds Ability to work in an intercultural environment, international markets. (Italy, England, United States, Middle East, Asia) Construction and management of marketing and communication strategies, CRM, digital, events, image, advertising/media In-depth knowledge of the luxury, fashion, jewelry, premium consumer goods (beauty, spirits, food) markets March 2018

  • Brands Laura has worked with
    • Bureau Novum
    • Paule Ka - Change Capital (Private Equity)
    • Cerruti – Li & Fung Limited (Hk)
    • Cacharel
    • Zmirov Communication
    • Hopscotch
    • I&e Burson Masteller Consultants
    • Point Virgule Media Relations
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Permanent Positions
Experience

Founder and CEO - Brand advisory

Bureau Novum

Jan 2018 - Present

Brands & Clients Ø ARTHUS BERTRAND: Brand platform and new Marketing and communication strategy. Contents and image direction. Digital strategy (SMA, SMO, Advertising) Ø LAH Paris - sustainable jewelr...

International Global Director of Communication

Paule Ka - Change Capital (Private Equity)

Jun 2015 - Nov 2017

Marketing and Image. Executive Board's member Ø Overall responsible for the entire communication, press and marketing organization. This includes the brand DNA and universe, responsible of developing ...

World Wide Global Director of Communications and Press Relations

Cerruti – Li & Fung Limited (Hk)

Oct 2011 - May 2015

Executive Board's member. Press Relations ØDesign and managementof globalcorporate communication strategies ØManagement and coordination of press service and external press services (Karla Otto) ØIn c...

World Wide Director of Communications and Press Relations

Cacharel

Jan 2009 - Sep 2011

ØIn charge ofglobal communication strategy of the brand in France and abroad ØPR and VIP:Press service in house + Press agencies (London, NY and Japan) ØEvent: Fashion show (PFW) Trunk show, Press day...

Deputy General Director

Zmirov Communication

Sep 2007 - Dec 2008

65 consumer brands including fashion, luxury, art and lifestyle Poiray, Maison Morganne Bello, Converse, Aigle, Napapijri Groupe VF, Dr Marteens, Havaianas, Asics, Groupe Slaur, Groupe Boisset, Groupe...

  • Brand Advertising

    (Advanced)

  • Public Relations

    (Advanced)

  • Influencer Marketing

    (Advanced)

  • Communication Consulting

    (Advanced)

  • Event Coordination

    (Advanced)

  • Multicultural Education

    (Advanced)

  • Open Mind

    (Advanced)

  • Creative Agency

    (Advanced)

English

Work Proficiency

French

Native

Italian

Native

Not specified.

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