I bring hands-on sales associate experience in luxury and high-volume retail, excelling in customer service, styling, and product storytelling. I thrive in fast-paced environments, adapt quickly to diverse retail settings, and consistently deliver on sales targets while ensuring a positive and engaging in-store experience.
Delivered high-volume, customer focused luxury retail service in a fast-paced environment while contributed to achieving daily sales targets. Actively engaged international customers to support conversion and average basket value, aligning service with commercial goals. Independently managed peak trading hours, balancing customer experience with sales performance expectations while contributing to achieving sales target through effective product story-telling and upselling where appropriate.
Designed womenswear styles aligned with customer trends and in-store demand across 200+ stores. Contributed to 110% YOY growth and high sell-throughs by translating customer insight into commercially successful designs. Design contribution recognized in CEO communications (2025) as Superstar being a key growth driver in Westside's intimate wear portfolio, with the range delivering 60% YTD LFL growth and 85% overall growth.
Gained hands-on experience in customer advisory, styling, fitting room assistance and floor operations during management training. Developed strong understanding of customer preferences, product performance and sell-throughs while supporting high footfall store environments, restocking, size availability and VM standards. Collaborated closely with store management & visual teams to execute floor changes & promotional layouts, ensuring consistency between display strategy, customer demand and sales objectives.
Designed and Co-led print direction for SS/23 resort wear collection, including the brand's first ever swimwear line. Curated and managed the brand's social media feed, creating content and maintaining visual identity, followers nearly doubled in 4 months, strengthening digital presence and customer engagement.