I am a fashion marketing management specialist with a professional experience in sourcing, product development, production, and supply chain processes optimisation.
Proven track record of leading cross-functional teams, optimising product lines, introducing and onboarding new partners, and enhancing brand performance. Duties and responsibilities: • Led and mentored an international team of product coordinators and developers, fostering a collaborative culture that drives creative business solutions and processes optimisation. • Oversaw the entire product lifecycle, from concept through launch, ensuring timely delivery and adherence to budgetary constraints. • Established strong relationships with key manufacturers to ensure high-quality production. • Sourced and onboarded new strategic partners to enhance product innovation, following fully factored model and resulting in COGS reduction. • Reduced accumulated stock levels of raw materials and trims by introducing alternative solutions and beneficial commercial strategies, contributing to improved stock management. • Monitored, forecasted, and distributed product development and production cash flow, assuring smooth and punctual operations.
Specialised in driving product development strategy and production allocation. Adept at leveraging market insights and consumer trends to create innovative and commercially successful collections. Duties and responsibilities: • Led end-to-end product development transition to fully factored business model, ensuring prompt alignment with brand strategy and defined financial targets. • Conducted comprehensive market research and partners sourcing to identify opportunities for new and existing product lines, negotiating contracts and ensuring expedient business transitions. • Collaborated with design, merchandising, and sales teams to develop and execute go-to-market strategies that enhance product function and profitability. • Managed the product budget and financial forecasts, optimising costs while maintaining high-quality standards. • Mentored a pool of product developers as well as cross-functional team members, building a collaborative team environment and ensuring a brand-wide alignment on product specifications, while respecting established timelines.
Skilled in collaborating with cross-functional teams to bring product designs and innovation to market, from concept through production. Proficient in trend research, material selection, and technical specifications, with a keen eye for detail and a commitment to quality. Duties and responsibilities: • Assisted in sourcing processes contributing to the selection of high-quality materials. • Developed and maintained detailed technical specifications and product documentation to facilitate smooth transitions from design to production. • Collaborated with designers on daily basis to translate concepts into viable finished products, ensuring alignment with brand vision and target market. • Supported fitting sessions and communicated necessary adjustments to vendors in order to ensure achievement of requested fit and quality standards. • Liaised with suppliers and monitored the critical path of product lifecycle, assuring timely and qualitative deliveries of prototypes, salesman and production samples. • Launched and delivered production bulk of both woven and knitted RTW products in a precise and timely manner.
Acquired proficiency in coordinating schedules, managing supplier relationships, and analysing production data to enhance overall efficiency. Developed strong communication and organisational skills, with a proven ability to thrive in fast-paced environments. Duties and responsibilities: • Assisted in developing products and maintaining production schedules by coordinating with internal team members and external suppliers, successfully meeting the deadlines. • Maintained accurate records of inventory levels, ensuring data accuracy and accessibility. • Collaborated with cross-functional teams to facilitate communication and streamline operations.
Assisted the founder with the development of coherent branding identity, defining visual language and strategic tone of voice by creating long-term vision, short-term mission, and core values for the future growth. Duties and responsibilities: • Collaborated with the founder to ensure consistent delivery of brand messaging and positioning across all platforms. • Conducted in-depth analysis of market trends, customer preferences, and competitor strategies. • Developed and updated e-commerce set up and visuals for sales purposes.
As a jury, assessed marketing strategies and presentation skills of each participant and awarded the prizes to the best candidates