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Ralph du Plessis

SEO | CONTENT | SOCIAL | ANALYTICS (Since 1999)
Portfolio website
https://redmudmedia.com/
About

Started online in 1999 at a startup in London selling ad space, designing and building animated banner ads, selling SEO and optimizing websites. Have since worked in both agencies and client side, primarily on search marketing (PPC & SEO) with social media now a growing part of that mix. Founded Red Mud Media in 2008 a digital marketing company and have grown the business every year. Clients have included Travelzoo, Tesco, Universal Music, Travelocity, Mercedes Benz, Travel Indochina, Fliptop and JustGiving.com Moved to Silicon Valley in 2011 for 18 months and returned to the UK in 2012. Love startups, driving traffic and increasing conversion rates. Specialties: SEO, PPC, Social Media, Inbound Marketing, Link Building, Content Strategies

Previous Brands
Aira
Red Mud Media Ltd.
Angling Direct PLC
CvE - ControlVExposed - Agile Digital Marketing Transformation Consulting
The Internet Works
The Media Image
Travelzoo
Tesco
lastminute.com
MediaContacts (Havas Media Group)
DGM
Manning Gottlieb
Work Experience
Senior SEO Consultant
Aug ‘22 - Now
Aira

Leveraging 20+ Years in SEO to deliver business growth to clients around the world. Operating in an industry-leading, world-class team at Aira.

Founder
Jul ‘08 - Now
Red Mud Media Ltd.

Digital media consultancy, specialising in inbound marketing (PPC, SEO, social media, content, outreach, digital PR). After nearly a decade of working both agency side and client side, I launched my startup to provide scalable and flexible solutions that are difficult for in house teams or agencies to deliver.

SEO Manager UK & EU
Mar ‘20 - Aug ‘22
Angling Direct PLC

Technical & On-Page SEO and Content Marketing for UK, France, Germany and Netherlands.

Search Engine Optimization Consultant
Jan ‘19 - Aug ‘22
CvE - ControlVExposed - Agile Digital Marketing Transformation Consulting

Head of Search
Oct ‘15 - Feb ‘17
The Internet Works

SEO
Dec ‘12 - Oct ‘13
The Media Image

SEO technical and strategic role covering all aspects from site audits to content strategies, link building and social media.

Product Development Director at Travelzoo
Feb ‘11 - May ‘12
Travelzoo

Global SEO strategy for Travelzoo.com and Fly.com - US, UK, CA, FR, DE, ES, AU, JP, HK, CN, TW

SEO Consultant
Jan ‘10 - Jan ‘10
Tesco

Collaboration between agencies, in house marketing and technical teams. SEO strategy and knowledge sharing.

European SEO Manager
Feb ‘07 - Jul ‘08
lastminute.com

Responsible for SEO strategy, execution and training across Europe (UK, FR, DE, IT, ES, NO, SE, DK) and for strategy and training in Asia Pacific (SG, AU, HK, IN, NZ, TW, KO)

Head of Search
Jan ‘06 - Jan ‘07
MediaContacts (Havas Media Group)

SEM client services, search centre of excellence, PPC strategy and search engine relationships.

Head of SEO
Dec ‘03 - Feb ‘06
DGM

Client services, SEO strategy, technical account management, training and education.

Online Planner
Jan ‘03 - Jan ‘03
Manning Gottlieb

Planned online advertising campaigns and managed paid search for clients including Yahoo!, Warner Brothers and More Than Insurance.

Languages
English
Location Preference
Open to relocation
Work Pattern
Full-time
Part-time
Employment Preference
Freelance Assignments
Hourly Consulting
Permanent Positions
Education & Training
Birkbeck College, University of London
‘03 - ‘07
Film and Media, Film, Media and Business