Cristhian Giron Giraldo

As Global Visual Merchandising Manager at Elie Saab, I spearheaded the development and implementation of visually stunning retail experiences across the globe. My responsibilities included: - Designing and producing seasonal visual merchandising guidelines to elevate brand storytelling and drive sales - Conceptualizing and executing window displays, in-store promotions, and showroom setups that showcased the brand's luxurious aesthetic - Conducting buying reviews to ensure seamless product launches and brand consistency across all stores - Collaborating with cross-functional teams, including design, marketing, and sales, to align visual merchandising strategies with business objectives - Identifying and onboarding local contractors and freelancers in various markets to support visual merchandising initiatives - Coordinating with a network of global visual merchandising freelancers to ensure timely and high-quality execution of visual merchandising projects - Traveling extensively to oversee visual merchandising projects, provide training, and ensure brand consistency across continents -development of new props, personalized mannequins, and pop ups to all stores. This role required strong creative vision, strategic thinking, and project management skills, as well as the ability to work effectively with diverse stakeholders across cultures and time zones.

Visual Merchandiser Manager with a stellar track record in orchestrating successful events, executing impactful pop-up and decor installations, driving the successful opening of multiple stores across the Middle East. Proven ability to conceptualize, improvise and implement innovative visual merchandising strategies that elevate brand presence, drive sales, and enhance the overall customer experience. Reporting to the GM and leading the VM department to achieve all goals in each project involved; Responsible for installing seasonal windows decor and store merchandising, following guidelines from HQ. collaborating internally and externally with different teams to build and organise events in the Middle East along with Marketing division, supporting the head of buying in Milan during the buying and presenting it to HQ

ETOILE GROUP, Chanel, Tod´s, Ralph Lauren, Etro, Etoile ‘La boutique’, Ingie Paris and Aquazzura Own control over end-to-end management of all boutiques operations in Middle East and direct VM teams in GCC. Maximise sales procedures by conceptualizing, designing, and creating all seasonal windows for Etoile “La boutique”, Ingie Paris. Exercise leadership by training VM’s teams and staff in different brands, including Chanel, Etoile, Etro, and Ingie Paris. Play integral role in orchestrating events, set-ups, and designs to identify potential growth opportunities. ● Succeeded in reducing cost and improving quality for windows display. ● Optimized corporate effectiveness by managing and controlling budget operations. ● Optimized overall productivity by generating new events concepts for multiple brands. ● Successfully improving timings of setups to match the global launches.

Directed and managed all Chanel boutiques in Middle East for the group, initiation of seasonal windows, monitoring boutiques VM and events. Attracted customers by boosting product awareness through management of visually appealing events in dead-line driven environment. ● Ensured seamless execution of operational activities by formulating ideas, implementing new concepts, and designing furniture. ● Increased operational efficiency by collaborating with creative team of each brand in setups and promoting events.

Delivered robust assistance to team members by serving as fashion advisor and designing visual display for luxury goods. Enabled maximum client satisfaction by providing excellent services to clients. ● Showcased outstanding performance by acting as valuable person for Gucci in Selfridges though administration of multiple store operations. ● Received recognition as one of the best seller of store by utilising effective sales strategies.

Served pivotal in respecting VM guidelines from HQ for the flagship store by ensuring maximum adherence from the creative department. Contributed to increase sales in the stores by finding slow-moving merchandise, and displaying it in strategic areas in the store. ● Optimized overall productivity by maintaining the visual standards ● Successfully improving staff knowledge in VM by training and working together during setups.

Aided in seamless execution of multiple activities by coordinating multiple projects to renovate and refurbish boutiques, negotiate prices with suppliers, and cooperate with team. Assisted multiple clients, including Armand Basi, Missoni, Tino Trevi, Rossano, and more by developing new designs.

Designed interiors and gardens for more than a hundred clients. Focused on decorating spaces depending on client needs: From matching a sofa in a living room to create a full house design with a garden. Designed objects furniture, colour combination, decorations, etc