Noor Sadrilah Ahmad Kandias

An energetic, highly creative, and organised individual

With extensive retail expertise, I've honed my skills in commercial awareness and problem-solving at companies like House of Fraser and Ted Baker. My experience ranges from sales assistance to management supervision, always aiming for increased productivity and sales. Proficient in both English and Japanese, I bring a versatile skill set to any fast-paced retail environment.

Previous Brands
Alexander McQueen
Amnick Social Enterprise
House of Fraser
Isetan Singapore
Karen Millen, Elys of Wimbledon
Ted Baker
The Shirt Company
Vivienne Westwood
Work Experience
Field Visual Merchandiser
Dec ‘22 - Dec ‘22
Vivienne Westwood

May ‘22 - Jul ‘22
The Shirt Company

Identify and improve The Shirt Company's visual brand aesthetics and how the business can take strategic action by adding the values of diversity and inclusion in its marketing campaign to leverage growth and customer retention • Ability to identify The Shirt Company's visual aesthetics to maximise potential growth and optimises existing customer retention on the values of diversity and inclusion • Understand how visual aesthetics has the power to influence and shape an individual's thinking and belief • Awareness of cultural change and understanding the growing diverse populations and how diversity and inclusion relate to human beings feeling, empathy, and power of belonging

Part-time Style Advisor
Apr ‘21 - Aug ‘23
House of Fraser

• Good level of commercial awareness by analysing consumers' shopping trends, and competitors and outlining product strength to generate sales • Took the lead on the sales floor in efficiently delegating tasks with team members in clarifying priorities to ensure productivity and boost sales • Understanding the customers' journey and building relationships to gain trust and loyalty • Building good work relationships with the management team to create a positive work ethic, skills and development • Managed daily work in a quick turnaround time, overcoming issues and problem-solving in a fast paced environment

Environmental Funding and Grant Assistant (Internship)
Jan ‘21 - Jun ‘21
Amnick Social Enterprise

• Proposed a sustainable fashion project and wrote a funding application using the SMART matrix • Worked with diverse teams in numerous departments to support the funding application • Wrote an article on sustainable fashion materials for Amnick's environmental magazines

Jan ‘20 - Aug ‘20
Ted Baker

• Analysed data, determined product problems, alternate product lines and implemented new visual merchandising solutions whilst maintaining the company guidelines to increase sales • Managed, supervised and distributed tasks to team members evenly which are aligned with their strengths and interest • Prioritised communication and feedback with team members and provided training with new skills for Ted's career development

Dec ‘18 - Oct ‘19
Four Seasons Recruitment

Sales support for Alexander McQueen • Analysing McQueen's brand positioning, differentiation and product strategy to promote the right product to the customers • Achieved 80% of personal sales target and built a comprehensive consumer insight in spotting trends in customer behaviour by offering the products according to their desire • Organised the back of the house in a fast and efficient manner to drive conversion

Feb ‘16 - Oct ‘17
Karen Millen, Elys of Wimbledon

• Supervised a team of 10 stylists at House of Fraser Croydon and Elys of Wimbledon concession stores • Reinforced positive teamwork across the two stores in working towards one common goal by driving sales targets and achieving sales commission • Analysed weekly sales performance, identified strengths and weaknesses and provided solutions by placing products in a strategic placement to increase sales • Built good relationships with managers in other KM flagship stores to increase engagement, creativity and collaboration EARLIER POSITION

Field Visual Merchandiser, Senior Visual
Feb ‘06 - Sep ‘16
Isetan Singapore

Knitwear Designer
Dec ‘04 - Apr ‘06

Retail Experience
Retail Category
High street
High-end luxury
Work Environment
Department store
Shopping centre
Product Category
Leather goods
Beauty & Fragrances
Client Help
Complaint handling
Product demos
Client Advising
Cash register
Online orders fulfilment
Returns & Exchanges
Product setup
Product labelling
Delivery processing
Order preparation
Store Maintenance
Stock control
Open/closing store
Stockroom management
Health & safety
Education & Training
Coventry University
Unknown - ‘22
MSc International fashion marketing (Distinction)
Coventry University
Unknown - ‘21
BA (Hons) International fashion marketing and management
London College of Fashion
Unknown - ‘15
FDA Fashion retail branding and visual merchandising (Merit Plus)