Chloé Neyret Vioz

Brand Director at AQUALIS LONDON

Accomplished Brand Director with a proven track record in both online and offline Marketing, combining analytical proficiency with a creative outlook. With over a decade of expertise in nurturing the growth of emerging Luxury Fashion and Beauty Brands, I leverage my strong managerial and design skills to drive Brand excellence and ignite commercial success.

Previous Brands
L'Wren Scott
Rebecca Lafont
River Island
Work Experience
Brand Manager
Dec ‘19 -

• Directly reporting to the CEO, I oversee Brand Management and Development: - Successfully launching the brand in Harrods in 2020, ranking as one of the top 10 brands in Harrods Salon de Parfums in 2022. - Leading the development of a comprehensive International Marketing strategy, encompassing initiatives such as overseeing Brand launch events in South Africa (Cape Town, Pretoria, and Johannesburg), launching a Pop-Up store in Alhazm (Doha, Qatar) and organising promotional sites in Harrods during key annual events - Providing Marketing Support (VM Guideline, Ecomm Artwork, Influencer partnerships, PR) in territories such as the Netherlands and South Africa (Skins Cosmetics), and Russia (Molecule). - Playing a pivotal role in product development by analysing market trends and target audiences to drive the creation of new fragrances. I also contribute to the new packaging, identifying new suppliers and materials to make our packaging more sustainable. - Crafting comprehensive Brand Image Guidelines, including Visual Merchandising and artwork guidelines, to uphold the brand’s luxurious and minimalistic vision. - Leading the development of artwork for various campaigns, including video and photo content across E-commerce, Instagram, TikTok, and the Aqualis Newsletter. - Nurturing partnerships with International Influencers. This includes coordinating collaboration calendars and leveraging these talents to showcase our products

French Translator
Oct ‘12 - Dec ‘12
River Island

English to French translator, Fashion copy for RIver Island online store- London HQ.

Retail Store Manager
Sep ‘12 - Dec ‘19

West London Retail Manager: - Flagship Chiltern st Store: Grew store turnover from £475k 2014 to £1m 2019. Notting Hill Store: Grew store turnover from £95k 2017 to 500k 2019. - Staff Management/ HR: Handling for the London retail Team: Hiring staff, payrolls, rotas, staff holiday allowances, training and conducting appraisals plus disciplinary meetings. Marketing-Store events: Event production (Monocle, Gentlewoman, Cereal..) Analysis of the area: Engaging with Member Clubs and Hotels (Chiltern Firehouse, Electric Cinema, Shoreditch and Soho House...) to create tailored shopping experiences and events with their clients. Launching a Christmas Event on Kensington Park Rd and beyond in Notting Hill. - Reports: Monitoring stock and staff performance, KPIs via pivot tables. Weekly action report. - Stock management: Seasonal buy in for Flagship and Notting Hill stores. Forecasting, best sellers and lost sales. Liaising with the design team, collections feedback and product performance. Organising stocktakes. - Co-managing Sample Sales (×2 /year, 150K during three days of sale) and Six new stores opening (Vm-Stock-Staff ) in London and Berlin.

Assistant Fashion Designer
Sep ‘09 - Sep ‘12
L'Wren Scott

Sourcing fabrics, supplies, patterns, and embroideries for the collections, Advisor for the Showroom, Fashion shows assistant.

Fashion Stylist Assistant
Sep ‘09 - Nov ‘09
Rebecca Lafont

CREDIT MUTUEL TV advertising. NELLY RODY PARIS, Trend book fashion editorial. LUXURIANT magazines fashion editorial

English - Fluent
French - Native
Education & Training
ESMOD École Supérieure des Arts et techniques de la Mode
‘06 - ‘08
BA Fashion Design (Luxury Prêt-à-Porter)
SUPDEMOD - Fashion Design & Business School
‘04 - ‘06
BT VMC (A-Level)
ESAA La Martinière Diderot
‘02 - ‘04
BEP MMI (NVQ Level 3)
London, UK