Hey, I am Zoie I like to create products that leverage technology to make positive impacts
Branding Brand is the lead one-stop e-commerce digital agency that creates online experiences for top-tier retailers. • I improved the client’s website usability by redesigning the user portal • I helped audit client’s user experience by heuristic analysis, user journey, and scoring • I created the branding guides and iconographies
I helped over 50 (counting) Junior UX designers to polish their UX and UI skillsets and helped them advance on their career path.
I work as the sole on-site end-to-end UX designer for the core products with over 5 million users. • Helped unified and modelized the overall product look, led build the first version of the design system. • Constantly interviewed users, created wireframes, prototypes for optimizing old features, and adding new features. (features include workout timer, muscle recovery, workout insight, find nearby user, gym locations) • Led the transition of whole app look from light mode to dark mode
I am helping Rejection Therapy, whose founder is a reputable TED speaker, to build the first version app to assist people to get out of their fear zone. Launched in December 2018.
Cooperated with Cornell Dyson School of applied economics to increase south American organic coffee trending transparency by designing web-based cost analysis tool. (User research, cross-culture research) Research published on CSCW 2018.
Help DevelopGreece showcase previous work (Company branding, graphic design): https://developgreece.com/portfolio/diogenis-studio/ https://developgreece.com/portfolio/athinwn-arena-branding/ https://developgreece.com/portfolio/athinwn-arena/