COMMUNICATION EXPERT IN LUXURY, BEAUTY AND FASHION BRANDS 15 + YEARS OF EXPERIENCE IN BOTH PARIS AND LONDON MANAGING WORLDWIDE INTEGRATED COMMUNICATION CAMPAIGNS AND BRAND CONTENT (STRATEGIC BRIEF, CREATIVE DEVELOPPEMENT, PRODUCTION, SHOOTING, POST-PRODUCTION)
■ Yves Saint Laurent Beauty ■ Strategic and operational lead of worldwide 360° campaigns (brand image, digital, social media, print,TV) ■ Overseeing strategic brief, creative development, production & shooting, post-production ■ Team management
■ Strategic and operational lead of Skincare and Make-up 360° global campaigns (digital, social media, print, TV) ■ Overseeing strategic brief, creative development, production & shooting, post-production ■ Media special Project: L’Oreal x Vogue UK. Award winner project in Cannes Lions (Gold and Silver) and Grand Prix Strategies du Luxe 2019 ■ Special projects: Fashion Show concept and brand content ■ Ensuring growth, profitability, and long-term relationship with clients ■ Team Management
FASHION MAGAZINE X CREATIVE AGENCY ■ Managing integrated communication projects for fashion brands and luxury brands: Lonchamp Roger Vivier, Marina Rinaldi, Sonia Rykiel, Ines de la Fressange, Van Cleef & Arpels, etc. ■ Managing brand content special projects for Mixte Magazine (Tod’s, Armani, Gucci, Boucheron, etc). ■ Generating new business opportunities for both agency and magazine
Peroni (Premium Beer), Lumene (Beauty & Cosmetics), New Business
Garnier UK (L’Oréal Group) Portfolio: Haircare, Skincare and Bodycare
in charge of Luxury and Fashion Department Portfolio: L’Oréal Luxe (Diesel, Cacharel), LVMH (Guerlain), Interparfums (Parfums Montblanc), Puig, La Redoute (e-shop), Morgan
VICHY Cosmetics International (L'Oréal Group) : all categories (skincare, bodycare and haircare) McDonald's Europe (Happy Meal campaigns) McDonald's Spain (based in Madrid for 5 months)
McDonald's France
E.LECLERC (French retailer)