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Muriel Lapeyre

business Director
About

5+ YEARS OF EXPERIENCE IN LUXURY, BEAUTY & FASHION BRANDS WORKING

Previous Brands
ANAÏS PARIS AGENCY / MIXTE MAGAZINE
THE BANK London
Publicis London
FRED & FARIS
Vichy Cosmetics International (L'Oréal Group)
McDonald's France & Europe
Australie
McCann Paris / Beauty Team
Work Experience
BUSINESS LEAD MAKE-UP & SKINCARE
Nov ‘18 - Now
McCann Paris / Beauty Team

■ Strategicand operational lead of Skincare and Make-up 360° global campaigns ■ Ensuringgrowth, profitability, and long-term relationship with clients ■ Managinga team of 6 people ■ Leadingthe Vogue Non-Issue Project – Award winner project in Cannes Lions (Gold and Silver) and Grand Prix Strategies du Luxe 2019

BUSINESS DIRECTOR
Sep ‘16 - Oct ‘18
ANAÏS PARIS AGENCY / MIXTE MAGAZINE

http://anaisparis.fr/ http://www.mixtemagazine.com BUSINESSDIRECTOR –From September 2016 – October 2018 ■ Managingintegrated communication campaigns for fashion, beauty and luxury brands such as Longchamp, Van Cleef & Arpels, Roger Vivier, L'Oréal, LVMH Brand, etc ■ Managingbrand content operation for Mixte Magazine (high-fashion French magazine) ■ Generatingnew business opportunities for both agency and magazine

SENIOR ACCOUNT DIRECTOR
Mar ‘15 - Aug ‘16
THE BANK London

PERONI(Premium Beer), LUMENE (Skincare and Make-up Brand), New Business ■ Brandstrategy and global advertising campaigns (TV, print, digital) ■ Ensuringpositive growth, profitability and long-term relationship with clients ■ Team management

SENIOR ACCOUNT DIRECTOR
Jan ‘14 - Jul ‘14
Publicis London

GarnierUK (L'Oréal Group) ■ Brandstrategy and advertising campaigns (TV, print, digital) for the UK market ■ Managinga team of 3 people

GROUP ACCOUNT DIRECTOR
Jul ‘13 - Jan ‘14
FRED & FARIS

Headof Luxury, Fashion & Beauty Department ■ Workingfor L'Oréal Luxe (Diesel, Cacharel), LVMH (Guerlain), Interparfums (Parfums Montblanc), Puig, La Redoute (e-shop), Morgan ■ Brandstrategy and advertising campaigns (TV, print, digital, social media)

INTERNATIONAL ACCOUNT DIRECTOR
Apr ‘11 - Jun ‘13
Vichy Cosmetics International (L'Oréal Group)

■ Brandstrategy and advertising campaigns worldwide (TV, print, digital) ■ Settingup the international coordination within TBWA Network (51 countries)

May ‘05 - Mar ‘11
McDonald's France & Europe

ACCOUNT MANAGER
Jan ‘02 - Apr ‘05
Australie

Languages
French
Spanish
English
Location Preference
To be discussed
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
ESC Lille Business School
Unknown - ‘01
Master of Management
Paris, France