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Patrice Delebecq

CMDO (C-Level Executive) | Empowering Teams & Customers to enrich user experience 👉🏽 key to success for brands 🥇| Successful track record in omnichannel Retail Industry 💪🏽
Portfolio website
https://www.linkedin.com/in/patricedelebecq
About

As a highly experienced marketer, my purpose involves engaging employees/customers in a memorable experience with the brand, empowering them to enrich user experience. A real passion that’s driven me every day for 20 years ! It’s definitely a long road :-) … but it’s the way to ✨turn thoughts in things and dreams into reality✨ … and the key to success for brands 🥇 Naturally motivated by challenges within stimulating environments which strongly create Human and Customer value. ————— Hard & Soft Skills : - Brand strategy - Omnichannel customer experience - Customer relationship & services strategy - Customer data & business performance - International project management - P&L management - Vision - Leadership - Strategic mindset - Decision making - Change management - Results centric - Ability to motivate and engage teams - Ability to see and develop talents - Ability to transmit know-how - English (TOEIC : 855/990) ETS Global certification 08/23

Previous Brands
Kiabi
Kiabi
Castorama
Kiabi
Castorama
Kiloutou Groupe
Castorama
Ministère de l'Éducation nationale
Franchising
Work Experience
B to C Entrepreneur
Sep ‘22 - Jun ‘23
Franchising

Studying a Franchise project to take over 2 local food stores : omnichannel business model design, resources definition, locations seeking

CHIEF MARKETING AND DIGITAL OFFICER
Jul ‘17 - Jun ‘22
Kiabi

KIABI : French apparel market leader for over 40 years ! Turnover : € 1.4 bn - 340 stores | 1 website Under the responsibility of the Managing Director for France : • Improving brand's omnichannel customer experience to raise revenues • Increasing omnichannel customer portfolio • Building and running customer data relevant to local business • Digitising customer communication while optimizing Ads costs • Managing teams (25 talents directly / 10 indirectly) • P&L : running a yearly budget of € 39 million Greatest achievements : • Market share gain : + 0.5 pts (2015/2021) • Growth of digital turnover : share from 5 % to 15 % (2015 / 2021) • Customer satisfaction : NPS 2021 : + 65 (+ 240% vs 2015) • Customer loyalty program revitalization(2017) Customer loyalty activity 2021 : • 7.5 million of active customers 12 RM (+ 3% vs 2019) • 1.2 million of customers gained / year (60% store / 40% web) • 17 % of omnichannel customers (+ 70% vs 2019) • Rate optimization of Ads costs : + 0.4 pts (2017/2021) • Media mix transformation : 60% of investments dedicated to digital in 2021 (32% in 2019)

CUSTOMER MARKETING MANAGER
Jan ‘15 - Jun ‘17
Kiabi

• Implementing the customer relationship strategy for France • Supporting different countries (Spain, Italy, Russia ...) in developing their local customer relationship strategy • Management of the loyalty program and omnichannel services • Digitalisation of the Customer Journey

CUSTOMER MARKETING MANAGER
Jul ‘11 - Jun ‘14
Castorama

French DIY Leader - 102 stores / 1 Website • “Castorama, c’est castoche” - new brand plateform : making DIY accessible to more people by offering multi-channel pedagogical content & services (“how to” videos, in-store training, memo sheets, experimentation areas to test products which resulted in improved purchase rates) • Defining strategic orientations /associated means of developing product offer awareness among customers • Customer experience and market analysis of competitors to improve lifetime value

INTERNATIONAL TRAINING MANAGER
Jan ‘11 - Jul ‘11
Kiabi

Drafting and deployment of pedagogical principles (face-to-face, tutoring, e-learning), supporting different countries, developing training evaluation policies and tools

ONLINE BUSINESS PRODUCT MANAGER
Aug ‘09 - Jan ‘11
Castorama

Developing the online business activity of technical product categories (plumbing, heating, electricity, tools ...) for Castorama’s Website (turnover € 11 million, 35 million views/year, 50 K refs)

TRAINING MANAGER
Feb ‘04 - May ‘05
Kiloutou Groupe

Defining and managing the blended training plan for the 1500 employees (160 rental agencies), training for managers, sales advisors, technicians

REGIONAL TRAINING MANAGER
Sep ‘02 - Sep ‘03
Castorama

• Defining and managing the training plan for the 1200 employees of the Northern Regional Direction (15 stores), training for managers and sales advisors

HISTORY AND GEOGRAPHY TEACHER
Nov ‘99 - Apr ‘02
Ministère de l'Éducation nationale

•Teaching History and Geography (pupils in year 7 & 10)

Languages
English - Work Proficiency
French - Native
Location Preference
Open to relocation
Work Pattern
Full-time
Employment Preference
Permanent Positions
Education & Training
IAE (Lille University School of Management)
‘02 - ‘03
Master’s degree
Business with a Human Resources option
Université Charles-de-Gaulle (Lille 3)
‘99 - ‘01
Master’s degree
History
CREPS Wattignies
‘94 - ‘94
Sports Educator Certificate Preparation
Sports