As a highly experienced marketer, my purpose involves engaging employees/customers in a memorable experience with the brand, empowering them to enrich user experience. A real passion that’s driven me every day for 20 years ! It’s definitely a long road :-) … but it’s the way to ✨turn thoughts in things and dreams into reality✨ … and the key to success for brands 🥇 Naturally motivated by challenges within stimulating environments which strongly create Human and Customer value. ————— Hard & Soft Skills : - Brand strategy - Marketing & Communications - Omnichannel customer experience - Digital / E-commerce - Data-CRM & business performance - P&L management - Change management - Team engagement - Talent development & ability to transmit know-how - Vision - Leadership - Strategic mindset - Decision making - Results centric - English (TOEIC : B2+) ETS Global certification 08/23
Relationship marketing assignment for an industrial manufacturing group, world leader in its sector.
Studying a franchise project to acquire 2 local food stores : designing business model, defining resources, searching for suitable locations
KIABI : French apparel market leader for over 40 years ! Turnover : € 1.4 bn - 340 stores | 1 website Under the responsibility of the Managing Director for France : • Improving brand's omnichannel customer experience to raise revenues • Increasing omnichannel customer portfolio • Building and running customer data relevant to local business • Digitising customer communication while optimizing Ads costs • Managing teams (25 talents directly / 10 indirectly) • P&L : running a yearly budget of € 39 million
• Implementing the customer relationship strategy for France • Supporting different countries (Spain, Italy, Russia ...) in developing their local customer relationship strategy • Management of the french loyalty program and omnichannel services • Digitalization of the customer journey
French DIY Leader - € 3.2 bn / 102 stores / 1 Website Reporting to the Marketing Director for France : - Increasing accessibility to DIY through conception of a pedagogical offering - Analyzing customer behaviors and market trends - Establishing strategic directions and resources to boost customer engagement - Overseeing performances of the specific « Castoche » product line
Drafting and deployment of pedagogical principles (face-to-face, tutoring, e-learning), supporting different countries, developing training evaluation policies and tools
Developing the online business activity of technical product categories (plumbing, heating, electricity, tools ...) for Castorama’s Website (turnover € 11 million, 35 million views/year, 50 K refs)
Defining and managing the blended training plan for the 1500 employees (160 rental agencies), training for managers, sales advisors, technicians
• Defining and managing the training plan for the 1200 employees of the Northern Regional Direction (15 stores), training for managers and sales advisors
•Teaching History and Geography (pupils in year 7 & 10)