Patrice Delebecq
-
Lille, France
Patrice is available for work
As an experienced marketer, my purpose is to engage customers & employees in a memorable experience with the Brand. A passion that has driven me every day for 20 years !
Highly motivated by challenges within stimulating environments which create Human and Customer value (B2C/B2B)
- Brands Patrice has worked with
- Kiabi
- Castorama
- Kiloutou Groupe
- Ministère de l'Éducation nationale
Open to relocation
Open to Full-time work
- Permanent Positions
MARKETING COMMUNICATIONS DIRECTOR
Kiabi
Jul 2017 - Jun 2022
KIABI : French apparel Market Leader for over 40 years !
Turnover : € 1.4 billion / Market share : 3,9%
340 integrated & affiliated stores + 1 Website
•Developing the brand's omnichannel experience...
CUSTOMER MARKETING MANAGER
Kiabi
Jan 2015 - Jun 2017
• Implementing the customer relationship strategy for France
• Supporting different countries (Spain, Italy, Russia ...) in developing their
local customer relationship strategy
...
CUSTOMER MARKETING MANAGER
Castorama
Jul 2011 - Jun 2014
French DIY Leader - 102 stores / 1 Website
• “Castorama, c’est castoche” - new brand plateform :
making DIY accessible to more people by offering multi-channel
pedagogical content & service...
INTERNATIONAL TRAINING MANAGER
Kiabi
Jan 2011 - Jul 2011
Drafting and deployment of pedagogical principles (face-to-face, tutoring, e-learning), supporting different countries, developing training evaluation policies and tools
ONLINE BUSINESS PRODUCT MANAGER
Castorama
Aug 2009 - Jan 2011
Developing the online business activity of technical product categories (plumbing, heating, electricity, tools ...) for Castorama’s Website (turnover € 11 million, 35 million views/year, 50 K refs)
Brand Strategy
(Advanced)
omnichannel customer experience
(Advanced)
customer relationship and services strategy
(Advanced)
customer data and business performance
(Advanced)
cross-disciplinary project leadership in different multinationals
(Advanced)
ability to motivate and engage teams
(Advanced)
ability to see and develop talents
(Advanced)
Data Management
(Advanced)
English
Work Proficiency
French
Native
IAE (Lille University School of Management)
Master’s degree
Business with a Human Resources option
2002 to 2003
Université Charles-de-Gaulle (Lille 3)
Master’s degree
History
1999 to 2001
CREPS Wattignies
Sports Educator Certificate Preparation
Sports
1994 to 1994
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