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Open to Permanent
Open to Permanent

Patrice Delebecq

CMDO (C-Level Executive) | Empowering Teams & Customers to enrich user experience 👉🏽 key to success for brands 🥇| Successful track record in omnichannel Retail Industry 💪🏽
Portfolio website
About

As a highly experienced marketer, my purpose involves engaging employees/customers in a memorable experience with the brand, empowering them to enrich user experience. A real passion that’s driven me every day for 20 years ! It’s definitely a long road :-) … but it’s the way to ✨turn thoughts in things and dreams into reality✨ … and the key to success for brands 🥇 Naturally motivated by challenges within stimulating environments which strongly create Human and Customer value. ————— Hard & Soft Skills : - Brand strategy - Marketing & Communications - Omnichannel customer experience - Digital / E-commerce - Data-CRM & business performance - P&L management - Change management - Team engagement - Talent development & ability to transmit know-how - Vision - Leadership - Strategic mindset - Decision making - Results centric - English (TOEIC : B2+) ETS Global certification 08/23

Previous Brands
Castorama
Franchising
Kiabi
Kiloutou Groupe
Ministère de l'Éducation nationale
Industrial manufacturing group
Work Experience
Marketing Strategy Consultancy
Feb ‘24 - Jun ‘24
Industrial manufacturing group

Relationship marketing assignment for an industrial manufacturing group, world leader in its sector.

B to C Entrepreneur
Sep ‘22 - Jun ‘23
Franchising

Studying a franchise project to acquire 2 local food stores : designing business model, defining resources, searching for suitable locations

CHIEF MARKETING AND DIGITAL OFFICER
Jul ‘17 - Jun ‘22
Kiabi

KIABI : French apparel market leader for over 40 years ! Turnover : € 1.4 bn - 340 stores | 1 website Under the responsibility of the Managing Director for France : • Improving brand's omnichannel customer experience to raise revenues • Increasing omnichannel customer portfolio • Building and running customer data relevant to local business • Digitising customer communication while optimizing Ads costs • Managing teams (25 talents directly / 10 indirectly) • P&L : running a yearly budget of € 39 million

CUSTOMER MARKETING MANAGER
Jan ‘15 - Jun ‘17
Kiabi

• Implementing the customer relationship strategy for France • Supporting different countries (Spain, Italy, Russia ...) in developing their local customer relationship strategy • Management of the french loyalty program and omnichannel services • Digitalization of the customer journey

CUSTOMER MARKETING MANAGER
Jul ‘11 - Jun ‘14
Castorama

French DIY Leader - € 3.2 bn / 102 stores / 1 Website Reporting to the Marketing Director for France : - Increasing accessibility to DIY through conception of a pedagogical offering - Analyzing customer behaviors and market trends - Establishing strategic directions and resources to boost customer engagement - Overseeing performances of the specific « Castoche » product line

INTERNATIONAL TRAINING MANAGER
Jan ‘11 - Jul ‘11
Kiabi

Drafting and deployment of pedagogical principles (face-to-face, tutoring, e-learning), supporting different countries, developing training evaluation policies and tools

ONLINE BUSINESS PRODUCT MANAGER
Aug ‘09 - Jan ‘11
Castorama

Developing the online business activity of technical product categories (plumbing, heating, electricity, tools ...) for Castorama’s Website (turnover € 11 million, 35 million views/year, 50 K refs)

TRAINING MANAGER
Feb ‘04 - May ‘05
Kiloutou Groupe

Defining and managing the blended training plan for the 1500 employees (160 rental agencies), training for managers, sales advisors, technicians

REGIONAL TRAINING MANAGER
Sep ‘02 - Sep ‘03
Castorama

• Defining and managing the training plan for the 1200 employees of the Northern Regional Direction (15 stores), training for managers and sales advisors

HISTORY AND GEOGRAPHY TEACHER
Nov ‘99 - Apr ‘02
Ministère de l'Éducation nationale

•Teaching History and Geography (pupils in year 7 & 10)

Languages
English - Work Proficiency
French - Native
Education & Training
IAE (Lille University School of Management)
‘02 - ‘03
Master’s degree
Business with a Human Resources option
Université Charles-de-Gaulle (Lille 3)
‘99 - ‘01
Master’s degree
History
CREPS Wattignies
‘94 - ‘94
Sports Educator Certificate Preparation
Sports
Lille, France