Patrice Delebecq

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Dweet
Available

Patrice Delebecq

MARKETING COMMUNICATIONS DIRECTOR

Current Location

Lille, France

Patrice is available for work

As an experienced marketer, my purpose is to engage customers & employees in a memorable experience with the Brand. A passion that has driven me every day for 20 years !

Highly motivated by challenges within stimulating environments which create Human and Customer value (B2C/B2B)

  • Brands Patrice has worked with
    • Kiabi
    • Castorama
    • Kiloutou Groupe
    • Ministère de l'Éducation nationale
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

MARKETING COMMUNICATIONS DIRECTOR

Kiabi

Jul 2017 - Jun 2022

KIABI : French apparel Market Leader for over 40 years !
Turnover : € 1.4 billion / Market share : 3,9%
340 integrated & affiliated stores + 1 Website

•Developing the brand's omnichannel experience...

CUSTOMER MARKETING MANAGER

Kiabi

Jan 2015 - Jun 2017

• Implementing the customer relationship strategy for France

• Supporting different countries (Spain, Italy, Russia ...) in developing their
local customer relationship strategy
...

CUSTOMER MARKETING MANAGER

Castorama

Jul 2011 - Jun 2014

French DIY Leader - 102 stores / 1 Website

• “Castorama, c’est castoche” - new brand plateform :

making DIY accessible to more people by offering multi-channel
pedagogical content & service...

INTERNATIONAL TRAINING MANAGER

Kiabi

Jan 2011 - Jul 2011

Drafting and deployment of pedagogical principles (face-to-face, tutoring, e-learning), supporting different countries, developing training evaluation policies and tools

ONLINE BUSINESS PRODUCT MANAGER

Castorama

Aug 2009 - Jan 2011

Developing the online business activity of technical product categories (plumbing, heating, electricity, tools ...) for Castorama’s Website (turnover € 11 million, 35 million views/year, 50 K refs)

  • Brand Strategy

    (Advanced)

  • omnichannel customer experience

    (Advanced)

  • customer relationship and services strategy

    (Advanced)

  • customer data and business performance

    (Advanced)

  • cross-disciplinary project leadership in different multinationals

    (Advanced)

  • ability to motivate and engage teams

    (Advanced)

  • ability to see and develop talents

    (Advanced)

  • Data Management

    (Advanced)

English

Work Proficiency

French

Native

IAE (Lille University School of Management)

Master’s degree

Business with a Human Resources option

2002 to 2003

Université Charles-de-Gaulle (Lille 3)

Master’s degree

History

1999 to 2001

CREPS Wattignies

Sports Educator Certificate Preparation

Sports

1994 to 1994

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