Michael Edelmann
-
Extremely ambitious marketing lead with brand, agency and media experience across the fashion, beauty, fitness and health industries as well as a huge passion for technology and community. A true left brain/right brain thinker, who combines creativity and innovation with analytical excellence and business acumen to drive success. Always acts with integrity to build culturally relevant brands, and never loses sight of providing value to the single user and community at large.
- Brands Michael has worked with
- Dr. Barbara Sturm
- The Business of Fashion
- PopSugar
- Gucci Europe & Middle East
- LANVIN
- Rudolf Wöhrl Ag
- Herve Leger / Bcbg Max Azria Group
- Hugo Boss Fashions Inc
- Breuninger
- Jäger Advertising, PR & Communications Agency
- Michael's past titles
- Consultant
- Global Marketing Director
- Marketing Director
- Director Of Brand Marketing
- Marketing Director
- Social Media Manager
- Editor
- Consultant
- Buyer
- Online Marketing Assistant
- Online Marketing Assistant
- Wholesale Account Executive
- Wholesale Account Executive
- Stylist
- Communications Assistant
Open to relocation
Open to Full time or Part time work
- Freelance Assignments
- Hourly Consulting
- Permanent Positions
Marketing, Branding and Strategy Consultant
Self employed
Jun 2019 - Present
- Building culturally relevant brands with a focus on fashion, beauty and luxury at the intersection of technology and community.
- Areas of expertise include brand strategy, creative direction, con...
Global Marketing Director
Dr. Barbara Sturm
Mar 2020 - Feb 2021
- Championed the brand's DTC evolution by developing strategic marketing plans with a 'digital first' mindset.
- Led on PR, social media and brand partnership initiatives to drive awareness.
- Impr...
Marketing Director
The Business of Fashion
Jul 2019 - Mar 2020
- Developed a holistic marketing strategy across all organic and paid channels (including email, social media, organic search/content marketing, PPC, programmatic advertising) to meet goals such as b...
Director of Brand & Communications
The Business of Fashion
Jan 2019 - Jun 2019
- Developed and implemented integrated marketing campaigns to create awareness and drive user engagement around key moments and events globally.
- Created and oversaw the strategy for amplification ...
Senior Marketing Manager
The Business of Fashion
Jul 2017 - Dec 2018
- Planned and managed BoF's 'top of the funnel' user strategy, which have seen the community and engagement grow faster than competitors. Examples include a 10% lift in email open rates.
- Developed...
Marketing
(Advanced)
Social Media
(Advanced)
Digital Marketing
(Advanced)
Strategic Marketing
(Advanced)
B2B Marketing
(Advanced)
B2C Marketing
(Advanced)
Digital Media
(Advanced)
Brand Management
(Advanced)
English
Fluent
Italian
Fluent
French
Fluent
German
Native
University of Westminster
Master of Arts
Marketing Communications
2014 to 2015
Institut Supérieur de Gestion
Bachelor of Business Administration
International Business
2010 to 2011
OHM University
Bachelor of Arts
International Business
2008 to 2012
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