Michael Edelmann

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Dweet
Available

Michael Edelmann

Marketing, Branding and Strategy Consultant

Current Location

London, UK

Michael is available for work

Extremely ambitious marketing lead with brand, agency and media experience across the fashion, beauty, fitness and health industries as well as a huge passion for technology and community. A true left brain/right brain thinker, who combines creativity and innovation with analytical excellence and business acumen to drive success. Always acts with integrity to build culturally relevant brands, and never loses sight of providing value to the single user and community at large.

  • Brands Michael has worked with
    • Self Employed
    • Dr. Barbara Sturm
    • The Business of Fashion
    • PopSugar
    • Gucci Europe & Middle East
    • LANVIN
    • Rudolf Wöhrl Ag
    • Herve Leger / Bcbg Max Azria Group
    • Hugo Boss Fashions Inc
    • Breuninger
    • Jäger Advertising, PR & Communications Agency
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting
  • Permanent Positions
Experience

Marketing, Branding and Strategy Consultant

Self Employed

Jun 2019 - Present


- Building culturally relevant brands with a focus on fashion, beauty and luxury at the intersection of technology and community.
- Areas of expertise include brand strategy, creative direction, con...

Global Marketing Director

Dr. Barbara Sturm

Mar 2020 - Feb 2021


- Championed the brand's DTC evolution by developing strategic marketing plans with a 'digital first' mindset.
- Led on PR, social media and brand partnership initiatives to drive awareness.
- Impr...

Marketing Director

The Business of Fashion

Jul 2019 - Mar 2020


- Developed a holistic marketing strategy across all organic and paid channels (including email, social media, organic search/content marketing, PPC, programmatic advertising) to meet goals such as b...

Director of Brand & Communications

The Business of Fashion

Jan 2019 - Jun 2019


- Developed and implemented integrated marketing campaigns to create awareness and drive user engagement around key moments and events globally.
- Created and oversaw the strategy for amplification ...

Senior Marketing Manager

The Business of Fashion

Jul 2017 - Dec 2018


- Planned and managed BoF's 'top of the funnel' user strategy, which have seen the community and engagement grow faster than competitors. Examples include a 10% lift in email open rates.
- Developed...

  • Marketing

    (Advanced)

  • Social Media

    (Advanced)

  • Digital Marketing

    (Advanced)

  • Strategic Marketing

    (Advanced)

  • B2B Marketing

    (Advanced)

  • B2C Marketing

    (Advanced)

  • Digital Media

    (Advanced)

  • Brand Management

    (Advanced)

English

Fluent

Italian

Fluent

French

Fluent

German

Native

University of Westminster

Master of Arts

Marketing Communications

2014 to 2015

Institut Supérieur de Gestion

Bachelor of Business Administration

International Business

2010 to 2011

OHM University

Bachelor of Arts

International Business

2008 to 2012

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