I have over 10 years of retail experience, specialising in merchandise planning and sales analytics at Zalando and Puma. I excel in leading teams, strategising, and adapting to dynamic environments, ensuring effective product development and financial management across diverse portfolios.
o Lead a team to define, execute, adapt seasonal and long-term strategies and financial KPIs. o Responsible of a portfolio of over 40 brands across two business units. o Accountable end-to-end for steering the area. o Improve ways of working and processes in the team.
o Elaborate seasonal unit’s strategy together with buying team. o Develop seasonal budget plans. o Track adherence to the plan and responsible for monthly Open-to-Buy. o Drive weekly trading meeting and manage derived actions.
Categories of responsibility: Footwear (Jan 2015 – Feb 2016). Apparel Kids, Apparel Running & Training and Accessories (Feb 2011 – Dec 2014). o Adapt international merchandising guidelines to the Italian market. o Define seasonal collection range, proper distribution channels and pricelist. o Manage seasonal forecasting process, elaborate, and analyse weekly reports on sales figures. o Analyse competition and provide with market insights the global product team.