Charlène Finck

Passionate about data and digital experience, I leverage user insights to boost performance and optimize every customer journey. My role: transforming data into concrete actions, conducting A/B testing, and proposing continuous improvements to our digital media. Working with the UX, marketing, and data teams, I make the numbers speak for themselves to create a more fluid, efficient, and human online experience. MISSIONS • Analyze browsing paths (prospects/customers) using multi-source data, with the aim of optimizing customer experience and business performance. • Monitor KPIs and digital interface performance in order to proactively identify anomalies and changes in behavior. • Produce dashboards and cross-functional analyses based on raw data, transforming it into actionable insights for stakeholders. • Audit business needs and implement A/B testing mechanisms with UX/Product to measure the impact of new features. • Develop tagging plans for the digital ecosystem and ensure the quality and reliability of the data collected. TOOLS: Piano Analytics, ContentSquare, Kameleoon, Board

I analyze user behavior on our websites and applications to transform data into levers for continuous improvement of the customer experience. Between data visualization, reporting automation, and tracking optimization (TMS, tagging plan, data warehousing), I ensure that data is accessible, fluid, and usable on a daily basis. At the heart of business reviews, I share clear insights on digital performance and support teams in adopting analytics tools (PBI) to strengthen the data culture. MISSIONS • Analyze user behavior on digital platforms (websites, mobile apps) in order to formulate recommendations for improving the user experience. • Automate and produce data visualization reports for smooth and regular monitoring of activity. • Work on the data exploitation cycle: tracking setup (TMS, tagging plan, data warehousing). • Present weekly performance analyses during business reviews and share clear reports on traffic and sales performance. • Train internal teams in the use of tools (PBI). TOOLS: GA4, Piano Analytics, ContentSquare, Power BI, BigQuery, Tag Commanders, Google Tag Manager, Looker Studio.

I helped create customer engagement strategies to strengthen brand loyalty and perceived value. At TotalEnergies, I defined the value proposition for the engagement program, identified high-impact services, and built seamless, personalized customer journeys. At BPCE, I promoted customer data acculturation by leading collaborative interviews and workshops to align teams around a customer vision focused on performance and experience. MISSIONS TotalEnergies - Defining the customer engagement program • Benchmarking direct and indirect competition and inspiring case studies • Defining the value proposition and customer positioning • Identifying and prioritizing services and partnerships to be included in the program • Defining customer reward mechanisms, customer journeys, and their friction points. • Define personas and their needs according to their life stages BPCE - Management of internal acculturation to customer scores • Conduct interviews with customers • Set up collaborative workshops to define appropriate solutions

iubenda is an international #legaltech company who provides softwares for companies to comply with laws about the personal data collection and use #GDPR #LGPD #CCPA… We simplify compliance process with innovative #Saas tools. My role as an Junior Marketing Specialist is : • French Go to Market strategy : think & build • Customer Service : ticket handling on Freshdesk • Deep undertanding and use of all iubenda technical products for future client relationship management : Privacy and cookie Policy, Cookie Solution, Terms and Condition, Internal Management Policy, Consent Solution • Writing/localisation of promotional content (email, social media post, technical guides...) • Localisation of french website : translation from english to french complying with complete translation protocol, and use of translation tools (SmartCat, Phrase, staging environments…) • SEO strategy for french market

Citrix is a company specialized in virtualization software of all kinds. Thus, most of the promotion of these products is virtual. The objective of my department is to generate interest through its marketing actions, and then generate business opportunities. In this context, my mission has several aspects: Promotional : - Management and planning of monthly promotional digital events (among others: the Citrix WebiLunch), from the design of the event to the online replay - Writing of various promotional contents for internal and external use (emails, newsletters...) - Update of the French Citrix website and the youtube playlist of the region Commercial : - Weekly follow-up of internal sales leads - Follow-up of lead generation campaigns - Teaching to sales team how to use SalesForce the right way Technical training: use of promotional tools - promotional tools: Go To Webinar, Knak email, Adobe suit - sales management / CRM tools: Salesforce, Power BI

I offer market research services, tailored to any type of business (startup in the delivery of meals in rural France, global market research for a company of mini golf accessories ...)

- Management of various corporate social media accounts - Analysis of customers and competitors - Creation and editing of design content for internal and external communication - Writing of local language messages and translations for This internship has enlightened me on my future profession, which is focused on the analysis of marketing indicators, as well as creation.

My work was multiple: - creation of slides based on research work for a final presentation of 3 hours in Lima - Help with website design - Mandarin-English translations

- Creation of a staff evaluation model: a 360 degree performance evaluation questionnaire - Multi language receptionist (English, Chinese, Spanish, French) - Experience in SAP database. This internship was important in the development of my experience in the professional world, in the context of my studies and my choice of specialization.

- Preparation of the stands in winter, - Sales, collection, invoicing, - Development of a thorough knowledge of products and their characteristics for an effective sale. This work is formative in terms of effort and concentration in a context of speed and customer satisfaction

- Production of fresh salads on demand, perishable and delicate product - Cashiering, sales collection, customer relations and support throughout the process. - Preparation for the opening of the store.