Sophie Metzker
Solid marketing and retail leader with high client orientation and P&L optimization skills, I am used to manage complexity and build effective teams within the luxury industry. Passionate, innovative, result-driven, I am recognized for my ability to grow Brands strategically and operationally and empower creative organizations to generate profitable business. At ease in entrepreneurial and corporate environments with international scopes, I am at my best in acceleration or transformation journeys in a context of respectful, collaborative and inclusive team work. My management is generous, trust-based, meaningful, leading my teams to reveal their potential in a “get things done” entrepreneurial mindset. - EXPERT IN MARKETING AND DIGITAL - EXPERT IN RETAIL - STRATEGIC KNOW-HOW TO GROW BRANDS AT GLOBAL AND LOCAL LEVEL - PARTNER HARMONIOUSLY WITH CREATIVE TALENTS - MANAGE MULTI CULTURAL TEAMS - EMPOWER PEOPLE TO REACH HIGHER GOALS - BUILD CLIENT CENTRIC ORGANIZATIONS - P&L OPTIMIZATION
Help you build "future-proof" Brands. > UNDERSTAND > ASSESS > ADAPT > ACCELERATE Tailored results-oriented solutions to elevate brand desire, consideration and customer engagement leading to growing business performance. I help provide measurable outcomes and cost-effective execution (mkg/digital/retail)
Revised Brand platform to elevate the Brand and position Jott for the future. FW24 campaign and Denham collab. E-com optimisation and acceleration. Shareholders weekly reporting.
Revised brand platform. SS24 Upgraded brand communication (artistic direction, image, events, collaboration and pop up). +30% growth.
Parisian flagship. Performance management through innovation, clienteling, talent management (96 people) and continuous improvement of operations. Maximization of retail KPI (recrutement and engagement rate of local clients, TT, SPT, UPT, ST, X-sell, NPS, productivity and development of the House strategic activities such as Perfumes, High Jewellery and Watches, Exotic skins...). Revenues x2,4.
Full Brand relaunch. On and off line communication strategy. Launch of e-commerce. Merchandising. Creation et management of 8 departments : visual arts, digital, e.commerce/crm, architecture, VM, PR, events, media. Creation (packaging and advertising) of KENZO WORLD perfume.
Direction marketing mondiale, communication et ventes Stratégie de distribution JV/tiers/en propre Piper-Heidsieck "Bodyguard" Piper-Heidsieck by Jean-Paul Gaultier "Black Cancan" Piper-Heidsieck by Christian Louboutin "Le Rituel" Piper-Heidsieck by Jaime Hayon "Piper Crush" Charles Heidsieck : refonte de l'identité visuelle complète et création du nouveau flacon "typically Charles"
Création du pole skincare Création, ouverture et deploiement du 1er Spa Armani au monde : Tokyo (nov 07) - architectes partenaires : Marc Newson et Massimiliano Fuksas
L'oreal Paris, Garnier, LaScad. 4,5 ans de marketing opérationnel Pays et 4,5 ans de marketing développement international
Sophie has done an excellent job during her time at LV combining sharp vision and flawless execution. A strong leader with a crave to win and inspire. Available for more feedback if needed!