Gail Shuman



Gail Shuman

Global Ecommerce Director- Luxury Retail

Current Location

London, UK

Gail is available for work

I am a highly experienced Global Ecommerce Director, specialising in the luxury retail sector. I have over 15 years experience working with established retail (fashion, beauty, fine jewellery, luxury lifestyle) brands in both London and NYC. I have planned, re-platformed and improved ecommerce websites and executed global digital projects for many large luxury retailers, significantly improving their online revenues.

Specialties: E-commerce strategies and improvement recommendations, Digital Project Management, Agile Methodology, Digital Marketing Strategy, Business Development, Magento, Shopify, Salesforce, Farfetch, Google Analytics

  • Brands Gail has worked with
    • Richemont
    • Threads Styling
    • Harvey Nichols
    • Luxury Ecommerce Consultant
    • Victoria Beckham
    • BORN Group
    • Amanda Wakeley
    • Greenroom Digital (Momentum Media) London
  • Gail's past titles
    • E-Commerce Consultant
    • Senior Vice President
    • Director Of Ecommerce
    • E-Commerce Consultant
    • Director Of Ecommerce
    • E-Commerce Consultant
    • Head of Business Development & Client Services - Luxury/Fashion Sectors - NYC
    • Head Of Digital Marketing
    • Business Development Manager
    • Key Account Manager Retail
Work Preference
Location Preference

Open to relocation

Work Pattern

Open to Full time or Part time work

Employment Preference
  • Freelance Assignments
  • Hourly Consulting

Senior Ecommerce Consultant - Digital Advisor Contract


Oct 2022 - Present

Senior Vice President (Interim Consulting)

Threads Styling

Feb 2022 - May 2022

Interim Senior VP Ecommerce - establishing the global digital strategy for Threads first Ecommerce platform. Specialising in fine jewellery and exclusive, luxury fashion pop-ups. Reporting directly ...

Group Ecommerce Director, Board Member

Harvey Nichols

Aug 2018 - Feb 2022

I established and led the full Ecommerce strategy for the global Harvey Nichols business. Board seat, reporting directly into the CEO.
I managed the Digital Marketing, CRM and Online Trade and Mercha...

Luxury Ecommerce Consultancy

Luxury Ecommerce Consultant

Feb 2016 - Dec 2018

Ecommerce Special Advisor to Jessica McCormack (Ongoing)

Ecommerce Consultant, interim Head of Ecommerce at Galvan London ( January - September 2018


Head Of Ecommerce

Victoria Beckham

Jan 2015 - Jan 2016

At Victoria Beckham, I headed up the Ecommerce business for this prestigious British fashion label.

Reporting directly into the group CEO, I independently lead the ecommerce team here.

• Over-haule...

  • Ecommerce Director


  • Digital Director / Advisor


  • Digital Marketing


  • Directors


  • Board of Directors


  • Expert Advisor


  • Digital Agency




Glasgow University

Bachelor's degree


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