Print and textile designer with 7+ years of experience across fashion, homeware, packaging, and accessories. I specialise in creating bold, narrative-led prints with a strong focus on artwork development, engineered placement, and material storytelling. My work spans runway collections, luxury collaborations, and product design, translating creative direction into refined, detail-driven outcomes. Available for freelance and full-time opportunities in print design across fashion, product, packaging, and homeware. Let's connect!
• Collaborate with Creative Director to design and develop prints that align with seasonal direction and brand identity • Provide consultation on print development, advising on colours, materials and fabric choices. Supporting brand storytelling and collection cohesion.
• Worked along side with Creative Director Kay Kwok on fitting and styling for VIRTUOSE: The Artistry of Couture Show, organised by the Hong Kong Fashion Designers Association (HKFDA) • Coordinated sample logistics across international events, maintaining seamless operations for fittings, documentation, and returns ensuring accurate tracking and clear communication. • Provided personal assistance (PA) support during event periods, managing schedules for interviews, meetings, and other critical logistics.
•. Led print design and product development across AW18–AW24, overseeing concept creation, artwork, and execution for 13 runway collections and luxury collaborations like Moncler, Royal Salute, Tommy Hilfiger and many more. • Managed critical paths for print sampling and development, coordinating with global mills to ensure timely approvals and deliveries. • Acted as liaison between design, production, and suppliers ensuring consistency in colour, scale, and quality across strike-offs and yardage. Maintained SKU records and product data for seasonal launches. • Developed artwork layouts, production sheets, and presentation assets for special projects, sponsorships, ensuring brand consistency and visual clarity. • Oversaw daily print studio operations and supported haute couture and bespoke projects for international showrooms and private clients.
Developed print designs and artworking for SS18 collection
• Executed artwork tracing, retouching, print repeats and print placements in print design team on Resort 17 and SS17 collections. • Assisted product development team using linesheets and internal records. • Assisted embroidery team with technical artwork and sampling
• Detailed artwork touch up for Self-Portrait x Elmgreen & Dragset • Assisted in photoshoots, lookbook design and visual merchandising • Managed product data and logistics documentation to support operations
To Whom It May Concern, I’m happy to recommend Krystal Fu as a freelance Print Designer. I initially reached out to her because of the strength of their previous work and experience, particularly the projects done for Moncler, and more notably, the print and creative development that helped shape the early visual identity of Richard Quinn’s brand. What stood out to me was Krystal’s ability to translate print across multiple touchpoints, not just clothing, but also packaging and spatial design. That kind of thinking felt really aligned with where I wanted to take our brand. As a new label, it was important for us to build a strong identity from the start, and I knew that print needed to be a core part of that. Since then, Krystal has been involved in both consulting and hands-on design work, not only creating unique and thoughtful prints but helping to define how they live across the brand’s DNA. It’s clear that she understands how print can be more than just surface decoration, it’s part of the storytelling and the emotional world of a brand. Working with Krystal has been easy, collaborative, and creatively energizing. I really value her perspective and would absolutely recommend her to anyone looking to build or evolve their brand through print.