Led a successful European launch of Theory brand’s digital business, setting operational processes and delivering 1x YoY sales growth, with a healthy GP.

● Manage E-Commerce trading calendar by setti...

Responsible for day-to-day trade to increase performance, improving customer experience and operations.

● Produce trading packs to help junior teams to take action on site performance metrics where a...

My role consisted of three major disciplines: CRM/ Email, Performance Marketing and Trade.

● Implemented an effective email retention programme to increase sales and customer loyalty with a focus on ...

North America & Australia

Responsible for managing site critical path ensuring product and content is live across all sites to drive an increase in sales.

Responsible for the customer experience, content & navigation across all global Ben Sherman websites ensuring online sales are maximised through analysis and insight.