Rhea Mathew

Masters student at London College of Fashion, UAL

As a dedicated creative leader, I possess a strong aptitude for effective communication, strategic planning, and art direction. Driven by artistic vision and meticulous attention to detail. Proficient in planning and executing multi-faceted campaigns that propel brand success. Expertise includes in-depth market research, plan optimization, and captivating viral content creation. Additionally, I hold a background in Student Fashion Communication & Styling, completed a Digital Marketing course from BoF Education, and am currently pursuing my Master's in Strategic Fashion Marketing at the London College of Fashion, UAL.

Previous Brands
Almost Gods
London Fashion Week
Megaphone records
Polite Society
Work Experience
Communications Manager
Aug ‘22 - Apr ‘23
Polite Society

- Orchestrated captivating digital marketing and social media communications, crafting the organization's narrative. - Devised and executed strategic PR initiatives that amplified brand presence. - Conceptualized and executed an immersive lookbook and campaign shoot for the latest collection. - Spearheaded end-to-end collection processes, from inception to marketing strategies and campaign shoots.

Brand and marketing strategist
Jan ‘21 - Apr ‘21
Megaphone records

- Analyzed campaigns, ensuring alignment with visionary goals. - Developed business strategies by blending product specifications and market insights. - Successfully initiated and managed influencer campaigns. - Pioneered business development strategies, harmonizing product specs, market data, and budget considerations. - Surpassed deadlines while curating impactful influencer campaigns, forging connections that fueled brand impact.

Marketing And styling intern
Jul ‘20 - Oct ‘20
Almost Gods

- Conducted comprehensive online research, uncovering market trends and competitors. - Crafted 300+ personas to identify target audiences. - Produced authentic content through refined editing and photography skills. - Implemented innovative marketing strategies, driving social media growth.

Fashion Intern
Sep ‘19 - Sep ‘19
London Fashion Week

- Elevating models' presence through meticulous accessory choices. - Executed last-minute styling enhancements for runway looks. - Engaged audience via strategic social media campaigns. - Infused models with artistic charisma, adorning them with meticulously chosen accessories. - Amplified guest interaction via inspired social media endeavours.

English - Fluent
Hindi - Fluent
Education & Training
London College of Fashion
‘23 - ‘24
Strategic Fashion Marketing
Indian school of design and innovation
‘18 - ‘22
4 year undergraduate degree, Fashion communication and styling
University of Mumbai
‘18 - ‘21
Bachelor of Arts - BA, Sociology
London, UK