As a dedicated creative leader, I possess a strong aptitude for effective communication, strategic planning, and art direction. Driven by artistic vision and meticulous attention to detail. Proficient in planning and executing multi-faceted campaigns that propel brand success. Expertise includes in-depth market research, plan optimization, and captivating viral content creation. Additionally, I hold a background in Student Fashion Communication & Styling, completed a Digital Marketing course from BoF Education, and am currently pursuing my Master's in Strategic Fashion Marketing at the London College of Fashion, UAL.
- Orchestrated captivating digital marketing and social media communications, crafting the organization's narrative. - Devised and executed strategic PR initiatives that amplified brand presence. - Conceptualized and executed an immersive lookbook and campaign shoot for the latest collection. - Spearheaded end-to-end collection processes, from inception to marketing strategies and campaign shoots.
- Analyzed campaigns, ensuring alignment with visionary goals. - Developed business strategies by blending product specifications and market insights. - Successfully initiated and managed influencer campaigns. - Pioneered business development strategies, harmonizing product specs, market data, and budget considerations. - Surpassed deadlines while curating impactful influencer campaigns, forging connections that fueled brand impact.
- Conducted comprehensive online research, uncovering market trends and competitors. - Crafted 300+ personas to identify target audiences. - Produced authentic content through refined editing and photography skills. - Implemented innovative marketing strategies, driving social media growth.
- Elevating models' presence through meticulous accessory choices. - Executed last-minute styling enhancements for runway looks. - Engaged audience via strategic social media campaigns. - Infused models with artistic charisma, adorning them with meticulously chosen accessories. - Amplified guest interaction via inspired social media endeavours.