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Rhea Mathew

Masters student at London College of Fashion, UAL
About

As a dedicated creative leader, I possess a strong aptitude for effective communication, strategic planning, and art direction. Driven by artistic vision and meticulous attention to detail. Proficient in planning and executing multi-faceted campaigns that propel brand success. Expertise includes in-depth market research, plan optimization, and captivating viral content creation. Additionally, I hold a background in Student Fashion Communication & Styling, completed a Digital Marketing course from BoF Education, and am currently pursuing my Master's in Strategic Fashion Marketing at the London College of Fashion, UAL.

Previous Brands
Lumos Live
XTENDED iDENTiTY
STRAT. Magazine
Polite Society
Megaphone Records
Almost Gods
BLACK PR
Work Experience
Social Media and Marketing Manager
Mar ‘25 -
Lumos Live

-Develop and refine Lumos Live’s brand vision, ensuring consistency across all marketing channels. -Develop and execute social media strategies to boost engagement and generate ticket sales. -Create compelling content for Instagram, TikTok, Facebook, YouTube, and LinkedIn. -Build out an influencer programme with brand ambassadors to expand reach and loyalty. -Organise content for paid ad campaigns and optimize conversion funnels for growth. -Develop email campaigns and loyalty programs to increase retention. -Track and analyse marketing KPIs, making data-driven improvements. -Drive innovation and provide inspiration for our customers by continually thinking through new ways to shop and engage that drive conversion and sales. -Evaluate and react to competitors' merchandising activities & customer trends. -Build collaborative relationships with key stakeholders across the business. -Work with photographers & videographers to produce high quality content from the events. -Assist with inbound private hire enquiries for intimate candlelight events.

Digital Marketing Intern
Apr ‘24 - Jun ‘24
XTENDED iDENTiTY

-Created and published over 30 engaging, error-free content pieces for TikTok, Instagram, and X, significantly increasing follower engagement by 15%. -Collaborated with 20+ fashion influencers to drive brand awareness, leading to a campaign reach increase of 20%. -Conducted comprehensive market research on industry trends and competitors, providing insights that informed key marketing strategies. -Assisted in writing persuasive copy for social media, blogs, and email campaigns, improving brand consistency and audience reach. -Conceptualised and assisted in an immersive campaign shoot for the GARDENiA collection, contributing to a significant increase in post-launch online traffic and engagement.

Contributing Editor
Mar ‘24 - Nov ‘24
STRAT. Magazine

Communications Manager
Aug ‘22 - Apr ‘23
Polite Society

- Orchestrated captivating digital marketing and social media communications, crafting the organization's narrative. - Devised and executed strategic PR initiatives that amplified brand presence. - Conceptualized and executed an immersive lookbook and campaign shoot for the latest collection. - Spearheaded end-to-end collection processes, from inception to marketing strategies and campaign shoots.

Brand and marketing strategist
Jan ‘21 - Apr ‘21
Megaphone Records

- Analyzed campaigns, ensuring alignment with visionary goals. - Developed business strategies by blending product specifications and market insights. - Successfully initiated and managed influencer campaigns. - Pioneered business development strategies, harmonizing product specs, market data, and budget considerations. - Surpassed deadlines while curating impactful influencer campaigns, forging connections that fueled brand impact.

Marketing And styling intern
Jul ‘20 - Oct ‘20
Almost Gods

- Conducted comprehensive online research, uncovering market trends and competitors. - Crafted 300+ personas to identify target audiences. - Produced authentic content through refined editing and photography skills. - Implemented innovative marketing strategies, driving social media growth.

Runway Assistant - London Fashion Week
Sep ‘19 - Sep ‘19
BLACK PR

- Elevating models' presence through meticulous accessory choices. - Executed last-minute styling enhancements for runway looks. - Engaged audience via strategic social media campaigns. - Infused models with artistic charisma, adorning them with meticulously chosen accessories. - Amplified guest interaction via inspired social media endeavours.

Languages
English - Fluent
Hindi - Fluent
Education & Training
London College of Fashion
‘23 - ‘24
MA
Strategic Fashion Marketing
Indian school of design and innovation
‘18 - ‘22
4 year undergraduate degree, Fashion communication and styling
University of Mumbai
‘18 - ‘21
Bachelor of Arts - BA, Sociology
London, UK