As a dedicated creative leader, I possess a strong aptitude for effective communication, strategic planning, and art direction. Driven by artistic vision and meticulous attention to detail. Proficient in planning and executing multi-faceted campaigns that propel brand success. Expertise includes in-depth market research, plan optimization, and captivating viral content creation. Additionally, I hold a background in Student Fashion Communication & Styling, completed a Digital Marketing course from BoF Education, and am currently pursuing my Master's in Strategic Fashion Marketing at the London College of Fashion, UAL.
-Develop and refine Lumos Live’s brand vision, ensuring consistency across all marketing channels. -Develop and execute social media strategies to boost engagement and generate ticket sales. -Create compelling content for Instagram, TikTok, Facebook, YouTube, and LinkedIn. -Build out an influencer programme with brand ambassadors to expand reach and loyalty. -Organise content for paid ad campaigns and optimize conversion funnels for growth. -Develop email campaigns and loyalty programs to increase retention. -Track and analyse marketing KPIs, making data-driven improvements. -Drive innovation and provide inspiration for our customers by continually thinking through new ways to shop and engage that drive conversion and sales. -Evaluate and react to competitors' merchandising activities & customer trends. -Build collaborative relationships with key stakeholders across the business. -Work with photographers & videographers to produce high quality content from the events. -Assist with inbound private hire enquiries for intimate candlelight events.
-Created and published over 30 engaging, error-free content pieces for TikTok, Instagram, and X, significantly increasing follower engagement by 15%. -Collaborated with 20+ fashion influencers to drive brand awareness, leading to a campaign reach increase of 20%. -Conducted comprehensive market research on industry trends and competitors, providing insights that informed key marketing strategies. -Assisted in writing persuasive copy for social media, blogs, and email campaigns, improving brand consistency and audience reach. -Conceptualised and assisted in an immersive campaign shoot for the GARDENiA collection, contributing to a significant increase in post-launch online traffic and engagement.
- Orchestrated captivating digital marketing and social media communications, crafting the organization's narrative. - Devised and executed strategic PR initiatives that amplified brand presence. - Conceptualized and executed an immersive lookbook and campaign shoot for the latest collection. - Spearheaded end-to-end collection processes, from inception to marketing strategies and campaign shoots.
- Analyzed campaigns, ensuring alignment with visionary goals. - Developed business strategies by blending product specifications and market insights. - Successfully initiated and managed influencer campaigns. - Pioneered business development strategies, harmonizing product specs, market data, and budget considerations. - Surpassed deadlines while curating impactful influencer campaigns, forging connections that fueled brand impact.
- Conducted comprehensive online research, uncovering market trends and competitors. - Crafted 300+ personas to identify target audiences. - Produced authentic content through refined editing and photography skills. - Implemented innovative marketing strategies, driving social media growth.
- Elevating models' presence through meticulous accessory choices. - Executed last-minute styling enhancements for runway looks. - Engaged audience via strategic social media campaigns. - Infused models with artistic charisma, adorning them with meticulously chosen accessories. - Amplified guest interaction via inspired social media endeavours.