Maria Stella Latella
To briefly introduce myself; I am a creative and organized mind with a bachelor’s degree in International and Advertising Communication and with experience in the luxury fashion and beauty industry, where I had the opportunity to cover different roles, such as luxury-fashion business developer, buyer, store manager assistant and stylist. I have experience in the field of sales, communication and marketing and strong passion for match-makers business relationship creations. Over the years, I have worked and liaised closely with brands managers, sales directors, showrooms, agents, entrepreneurs and designers. I am able to successfully juggle multiple projects and have an excellent track record of building new business, forging strong relationships with clients, developing partnerships and increasing company revenue through innovative and creative strategies. I believe the major contributor to this success is my talent as a persuasive communicator, whom can easily adapt her style to different audiences. Additionally, growing up in a family with close links to the arts (my father is an artist and my mother a writer) helped me develop a critical eye and a strong aesthetic sense. Art, fashion and luxury is where I feel I can work at my best as I am a confident communicator, with an awareness of current trends and luxury brands' success and challenges.
Responsible for: CK, Lacoste, Hugo Boss, Tommy Hilfiger
•Led sales campaigns for Nili Lotan, The Elder Statesman, Bite Studio, and ÉTERNE, securing 10+ new key accounts across major European markets. •Organized and managed high-level client appointments during Paris and Milan sales campaigns, driving brand exposure and revenue growth. •Prospected and negotiated deals with new retailers, successfully expanding brand market presence. •Analyzed market trends, brand performance, and competitor positioning to refine sales strategies.
Tomorrow is an international sales platform that operates from four outstanding showrooms in the main fashion cities: London, Milan, Paris and New York. Tomorrow make a direct investment into the IP of this brands: A-COLD-WALL*, ATHLETICS FOOTWEAR, CHARLES JEFFREY LOVERBOY, COLVILLE, COPERNI, MARTINE ROSE, OBJECTS IV LIFE. •Managed Ottolinger and Hed Mayner sales campaign. •Planned, organized, and managed high-level client appointments during sales campaigns in Milan and Paris, optimizing brand visibility and sales potential. •Coordinated showroom merchandising, ensuring a visually compelling and commercially effective product presentation. •Prospected and secured new sales opportunities, expanding brand reach across key markets. •Monitored market trends, brand performance, and competitor activity to support data-driven business decisions. •Managed PR shopping requests and sample coordination, supporting brand exposure and media relations. •Assisted in organizing Hed Mayner fashion show in Paris.
Since 1958, Hilldun Corporation has provided Accounts Receivable and Factoring services. The Company offers factoring and finance to business owners including manufacturers, wholesalers, importers, and service providers. Over the years, some of the iconic brands Hilldun has worked with include Tommy Hilfiger, Marc Jacobs, Rick Owens, Comme des Garcons, Golden Goose, Amiri and hundreds of others. •Negotiated high-value factoring deals, contributing to a multimillion-euro brands portfolio and securing favorable terms for brands such as Rick Owens, Comme des Garçons, and Sacai. •Led international market expansion, executing 50-70 daily B2B outreach activities to onboard new high-potential brands. •Analyzed financial statements of prospects, assessed creditworthiness, and successfully negotiated tailored contract agreements to mitigate risks and drive profitability. •Closed key deals with Tomorrow Showroom, 247, and Rainbowwave Showrooms •Built and maintained a strong industry network, fostering direct relationships with luxury fashion brands, showrooms, and key stakeholders •Represented the company at Paris, Milan, and London Fashion Weeks, attending showroom meetings and trade shows to enhance partnerships.
• Styled Ad-Hoc E-Commerce and Editorial campaigns • Participated in meetings with the heads of the design, buying and press team to brainstorm and created looks for monthly creative shots • Collaborated with various photographers and creative for the organization, management and realization of photoshoots. • Conducted brand, trend and market research. • Briefed the photo studio on our monthly trend report, going through mood boards, outfittings and key styles for the season • Coordinated models and creative support staff from greeting them upon arrival to instructing them on wardrobe changes, hair & make-up.
•Attended buying campaigns and placed orders across Europe. (Prada, Miu Miu, Maison Margiela, Gucci and more). •Coordinated and managed digital catalog. •Conducted market research on luxury fashion brands and delivered end-of-season analysis. •Maintained contact with other departments by communicating orders, product information and brand awareness.
• Executed market research on luxury fashion brands and provided end-of-season feedback. •Attended buying campaigns and placed orders across Europe. •Developed and maintained relationships with private buyers, strengthening customer loyalty and driving high-value sales. •Executed merchandise strategies by using visual display techniques throughout the store. •Consistently achieved and exceeded sales targets, contributing to the overall growth and profitability of the company.
• Responsible for welcoming customers upon entering the shop and client relationship building. • Used product knowledge to help customers' decision making. • Performed inventory checks and catalogued new stock. • Achieved sales targets set by the company and sales managers. • Completed training on sales management and providing bespoke customer experience.