Current location: London (Eligible to work in the UK without visa sponsorship) • A marketing strategist with 5 years of experience in digital marketing strategy and eCommerce transformation for global brands in Asia • Wide-ranging experience in B2B/B2C eCommerce, online brand building, omnichannel and digital marketing (Social,Paid Search, Email Marketing) • Drive for APAC eCommerce launch and growth strategy for Tumi, Samsonite, Gregory and Lipault (Launched over 15 sites in the 2 years) • Launched 5 marketplace flagship stores for Healthcare and Food Brands in DKSH and achieved year-to-year 100% growth in online sales in Hong Kong • Worked with Expedia to deliver 2017Q4 brand awareness campaign achieved 1,000 transactions and 12,000 unique users in campaign site • PMP,Google Analytics and Adwords certification,Tableau Desktop Specialist, Amazon Sponsored ads foundation, Experience with Salesforce Commerce Cloud, Shopify and Emarsys
• Utilise data and create actionable insights to improve digital sales channel across Europe • Combining, mining, & analyzing data through internal & external platforms including Content square,Google analytics. • Build multiple dashboard on Google Datastudio on website optimisation and online sales growth. • Develop automation processes and project workflow within the business
Project lead in launching eCommerce sites- TUMI (Middle East & Philippines), Lipault (7 APAC countries), Gregory (KR,JP,TW,HK) •Define regional digital strategy and guide local eCommerce team on performance marketing campaign (SEM,EDM,Social Media) to achieve conversion and ROI goals •Collaborate with developers to improve UX/UI experience over 40 website enhancement in 6 months •Analyse online traffic metrics and customer journey to improve business performance and site optimisation •Operate eCommerce solutions management system in daily basis - product information management system (PlumSlice),email marketing (Emarsys) and promotion campaign (Salesforce Commerce Cloud) Key achievement: •Directed Lipault & TUMI eCommerce site building project in APAC markets(launched 7 sites within 1 year) •Optimised regional performance marketing across 5 markets (AU,SG,MY,PH,TW) with 15% growth in ROI •Organised revamp project on "Create My Gregory" site with product customisation (2% conversion rate and enhanced online to offline shopping experience) •Led the regional enhancement project across 7 markets and result in 15%-20% increase in PDP conversion rate, and other ecommerce functions releases
Expanded the eCommerce B2B business by building flagship stores in HKTVMall and optimizing marketplace promotion strategies regularly for over 20 brands •Pioneered performance marketing project in Hong Kong and improved ROI by 30% with Facebook and Google advertising budget •Formulated and executed brand building and online marketing strategies for more than 10 international healthcare and consumer brands •Revitalised order processing procedure and implemented new e-system that improved the order efficiency by 30% •Brands involved: Quaker, Taokaenoi, Hiruscar, Linola, Alpecin, Paul Hartmann, Fresenius Kabi Key achievement: •Built 5 flagship stores in the marketplace which resulted in year-to-year 100% growth in online business sales •Created performance marketing service in Hong Kong market and launched over 20 campaigns in driving conversions
Managed social media content in Facebook and Instagram and created up to 30 posts for each client each month •Formulated over 10 omnichannel online campaigns to increase brand awareness and engagement (video shooting, web development and performance marketing) •Led on a team of copywriter, designer and developer to implement social media strategy for brands •Analysed engagement statistics weekly and expanded new strategy to improve the engagement rate by 20-25% •Clients involved: Expedia, China Construction BankAsia, Hang Lung Properties, A.S. Watson group Key achievement: •Launched Expedia 2017Q4 social media campaign with oversea shooting in Taiwan and Japan, website development and social media execution, contributing to 12,000 unique participants and 1,000 transactions