Current location: London (Eligible to work in the UK without visa sponsorship)
• A marketing strategist with 5 years of experience in digital marketing strategy and eCommerce transformation for global brands in Asia
• Wide-ranging experience in B2B/B2C eCommerce, online brand building, omnichannel and digital marketing (Social,Paid Search, Email Marketing)
• Drive for APAC eCommerce launch and growth strategy for Tumi, Samsonite, Gregory and Lipault (Launched over 15 sites in the 2 years)
• Launched 5 marketplace flagship stores for Healthcare and Food Brands in DKSH and achieved year-to-year 100% growth in online sales in Hong Kong
• Worked with Expedia to deliver 2017Q4 brand awareness campaign achieved 1,000 transactions and 12,000 unique users in campaign site
• PMP,Google Analytics and Adwords certification,Tableau Desktop Specialist, Amazon Sponsored ads foundation, Experience with Salesforce Commerce Cloud, Shopify and Emarsys
To be discussed
Open to Part-time work
Global Digital Commerce Business Analyst
Mar 2022 - Present
• Utilise data and create actionable insights to improve digital sales channel across Europe
• Combining, mining, & analyzing data through internal & external platforms including Content square,Googl...
Regional eCommerce Executive(APAC & Middle East)
Sep 2019 - Present
Project lead in launching eCommerce sites- TUMI (Middle East & Philippines), Lipault (7 APAC countries), Gregory (KR,JP,TW,HK)
•Define regional digital strategy and guide local eCommerce team on per...
Digital Marketing Executive (Food and Healthcare eCommerce)
May 2018 - Sep 2019
Expanded the eCommerce B2B business by building flagship stores in HKTVMall and optimizing marketplace promotion strategies regularly for over 20 brands
•Pioneered performance marketing project in H...
Digital Account Executive
Jan 2017 - Apr 2018
Managed social media content in Facebook and Instagram and created up to 30 posts for each client each month
•Formulated over 10 omnichannel online campaigns to increase brand awareness and engageme...