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Gianfranco Ludovici

Digital and Commercial Marketing Director/CMO
About

Digital-first marketing and commercial leader with a proven record of driving commercial growth at Amazon, eBay, and high-growth startups. I bring a strategic mindset and a data-led approach to optimise ROI, reduce customer acquisition costs, and increase lifetime value. My focus is on delivering measurable business outcomes through effective go-to-market strategy and performance-led brand building. A little overview on myself - https://www.digitalleadersclub.co.uk/post/leadership-spotlight-gianfranco-ludovici

Previous Brands
The Collecting Group
Fulham Football Club
Fulham Founders
The CMO Circle
Amazon
eBay
TalkTalk
Tiscali
Lycos UK
ExxonMobil
Work Experience
Chief Marketing Officer
Sep ‘24 - Apr ‘25
The Collecting Group

As a member of the Executive Team, I focus on driving brand awareness, traffic growth, and revenue through Growth Marketing, Content, CRM, Partnerships, and real life community experiences

Fan Advisor Board - Co Chair
Jun ‘24 - Now
Fulham Football Club

Co Chair of the Fulham FC Fan advisory board.

Director - Marketing and Sales
Aug ‘23 - Sep ‘24
Fulham Founders

Advising local start-ups and family run business on their marketing and sales plans. Helping clients define their ideal customer profiles (ICP), establish best practices for lead generation and prospecting, developing marketing strategies and sales enablement material

Member
Jan ‘23 - Now
The CMO Circle

Global Head of Marketing - Amazon Ads
Feb ‘22 - Aug ‘23
Amazon

Established and led a global B2B marketing function, integrating content creation, local events, sales narratives, and customer insights. Built and managed a team of 12

Head of Marketing/Traffic & General Manager Partnerships
Oct ‘18 - Jan ‘22
Amazon

Head of Marketing and General Manager for Partnerships

Marketing (CMO for Consumer selling)
Jan ‘15 - Oct ‘18
eBay

Full-funnel marketing ownership for eBay UK’s Auction business

Head of Business Development and Partnerships - Europe
Jul ‘11 - Dec ‘14
eBay

Sales Director
Jan ‘06 - Jan ‘11
TalkTalk

Sales Manager
Jan ‘02 - Jan ‘06
Tiscali

Senior Account Manager
Jan ‘00 - Jan ‘02
Lycos UK

Aviation department (Graduate role)
Sep ‘99 - Jan ‘00
ExxonMobil

Languages
English - Native
Italian - Basic
Fulham, London, UK