Visionary Head of Design with 25 years experience leading Womenswear & multi- category collections across Luxury, Premium & global retail brands. Proven expertise in creative custodianship, seasonal narrative creation & building, styling direction, heritage brand elevation & commercially grounded product design. Stong track record of translating brand vision into cohesive collections across Outerwear, Tailoring, Wovens, Knit & Jersey, Denim & Accessories. With a balance of craftsmanship, fabric innovation & modern relevance. Experience in PLM delivery, cross functional leadership & mentoring high performing creative teams.
Came in to the existing design team to work on developing new silhouettes and fabrications to the WW jersey category to intergrate the category into the successful RTW range. Created and took to production 4 deliveries across jersey, loungewear, swim and sleepwear
Offering design consultancy/ freelance service within the Womenswear design field. REPS qualified level 2& 3 personal trainer: available to train at home, or within studio
Worked alongside CCO Sarah Shotten to work on a denim proposal to the RTW portion of AP brand. Presentation of concepts, samples and fits
I was one of a small team of 2 designers working for a private label and high street Supplier. I designed, set up and produced sampling and production specs, graphics, graphic packs & followed product from design to production. I was involved it a lot of hands on travel to India, Asia & Europe for production and sourcing. It was my role along with the MD & sales manager to pitch to clients & present ranges we had worked on specifically for them or following a brief received by them. This included understanding the margins & factory capacity/ volume.