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Laurent Guiela

Flagship Store Director Giorgio Armani & Emporio Armani Dubai Mall
About

Creative and talented individual with a successful track record spanning 18 years within the international luxury retail sector. Highly innovative, intuitive, and proactive professional with extensive experience creating and implementing strategic development plans. Commercially tuned, and analytically skilled with a proven track record in delivering bottom-line profitability in highly competitive markets. Confident and effective communicator, influencer, and consensus builder. Role model who coaches, develops, and manages teams while fostering an environment that encourages individual success for the common goal. Leader with an outgoing personality, and an accessible and disarming style of management.

Previous Brands
Giorgio Armani
Rivoli Group
Annoushka Ltd
Liberty PLC
Harrods
Opera Gallery
Work Experience
Flagship Store Director at Dubai Mall
Jan ‘21 -
Giorgio Armani

Senior Retail Manager
Nov ‘14 - May ‘20
Rivoli Group

The Rivoli Group ($1.2 billion) owned by the world's largest watch maker: The Swatch Group ($8.7billion) of Switzerland which brands include Breguet, Harry Winston, Blancpain, Omega, Longines, Rado, Tissot, Mido, Hamilton, Certina... Report to: Rivoli Group COO: Abraham Koshy Team Size: 4 Area Managers, Store managers, Retail Operations Manager, and a total strength of 270 retail team members. Business accountability: 66 Stores in UAE and half billion AED turnover Brands Accountability: 20 brands including Omega, Breguet, Blancpain, Zenith, Rado, Tissot and Longines etc Retail Responsibilities • Overall P&L responsibility for 66 stores in the UAE & GCC; Agree the business strategic growth plans with the COO, and implement the plans effectively, to develop profitable revenues • Overseeing all operational reports, KPI’s, Strategic planning, and Monitor business performances. • Implement strategy to improve footfall, grow client database, strengthen brand profile and ensuring margins are controlled. • Discuss, agree, and anchor projects across the business through Press, Marketing, IT, HR, Finance, Asset management, E-com. • Develop and identify product opportunities, and ensure the product demographic is relevant and tailored to each location Achievements: • RIVOLI: Double digits sales turnover growth year-on-year. • RIVOLI: +15% increase Mystery Shopper results from an average of 80% to 96%. • RIVOLI: AED 3M Private Sales results generated for a single location.

Regional Manager
Jan ‘13 - Nov ‘14
Annoushka Ltd

Report to: Annoushka Managing Director: Tim Hort Team Size: 2 Flagship store managers & 5 Concessions managers Business accountability: 7 locations in London Area with 2 stores and 5 concessions Turnover accountability: £6 Million Responsibilities: • Managed sales, P&L, budgets, operations, margins, inventory and visual within the stores. • Created and implemented new policies & procedures to standardize commission, bonus scheme and KPIs. • Client retention strategy implemented and rolled out • Restructured 40% of the London team which improved sale & service. + 20% increase in sale for London business. Achievements: • Annoushka London Flagship store: +75% for the best conversion rate in the UK. • Harvey Nichols for Annoushka: +298% increase in sales for the best concession Season to date. • Liberty for Annoushka: +45% Increase in sales for the best concession year to date.

Womenswear Manager
May ‘10 - Jan ‘13
Liberty PLC

Report to: Store Director Turnover accountability: £20 Million Responsibilities: • Overseeing performances of 40 brands which include Valentino, Missoni, Isabel Marant and Stella McCartney. • Accountable for all brand partnerships and developing stakeholder relationships • Re-allocated floor selling space which increased savings & revenue Achievements: • Restructured 50% of the womenswear team which improved sale by + 27% on year 1 and + 35% on year 2. • Mystery shoppers results grew year on year from 75% to constantly above 90%

Manager Personal Shopping
Jan ‘09 - Jan ‘10
Harrods

• Coached the top 10 personal shoppers of the department store serving tier 1 clients of Harrods. • Annual individual turnover was £1 to £5 Million. • Personally, managed to open Harrods outside trading hours to serve VIP & celebrities.

Art Dealer
Jan ‘08 - Jan ‘09
Opera Gallery

World leader in the High-end fine Art Market • Specialized from Impressionism period to Contemporary (Monet, Picasso, and Warhol). • Represented s a catalogue of 300 artists. • Building relationship; advised collectors, new clients and institutions.

Sales & Concessions Manager
Jan ‘06 - Jan ‘08
Harrods

Brand Specialist
Jan ‘04 - Jan ‘06
Harrods

Ladies International Designers Room – Supervisor

Languages
French - Native
English - Fluent
Education & Training
Institute of Leadership and Management
Unknown - ‘07
Diploma
Harrods Management Program
Unknown - ‘06
Diploma
University of Nice
Unknown - ‘97
Bachelor of Arts
Dubai - United Arab Emirates