STRATEGY | POLICY IMPLEMENTATION | BUSINESS DEVELOPMENT| PROJECT MANAGEMENT Senior management professional with over 13 years of experience in Ecommerce, Fintech startup management, HeathTech, eHealth & mHealth ecosystem, Service sales, CRM, Process design and migrations, Brand development, Operations evolution, HR transformation and P&L. Exploring challenging assignments with a reputed organization to leverage acquired skills in accomplishing organizational growth objectives
Responsibilities: Design and develop sales funnel for revenue generation and process re-engineering to enhance entire sales operations Strategic forecasting, designing and defining process milestones, monitoring growth, analysis and alignment to global roadmap. Data driven research to develop alternative GMV channels to meet up the OKR of the APAC regional management. Plan, design, roll out and monitor pre-sales, sales, distribution and service channels with cross functional teams engaged under different role and responsibilities through robust SLA Data management and ensuring highest intellectual property rights being ensured under company regulations to prevent pilferage. Continuous training and team building for the improvement of human resources to re-engage in tailored tasks at a high benchmark of motivation. Key Accomplishments: Successfully covering pan country leads network and implementing SOPs aligned with APAC. Innovation of process developments that been adopted in other APAC countries.
Responsibilities: Define and rollout commercial and strategic relationships with the business partners aligned to organizational strategic goals and objectives. Develop and implement KPIs related to CRM SLA deadline, Portfolio enhance and Project and System migration. Involved in creating a systematic, process-driven approach to partner outreach and relationship management, identifying and sourcing partnership opportunities. Coordinate with the senior management and other marketing teammates to align internal goals with new and existing partner relationships. Represent the organization in negotiating and finalizing deals based on the company's contract guidelines and policies and other statutory regulations. Develop and maintain existing relationships with current partners and offer new ways to grow the partnership based on evaluated changing market dynamics. Key Accomplishments: Acknowledged for successful migration of CRM platform, developing the new platform within the SLA. Rated high for consistently accomplishing GMV target during the tenure with the organization.
Responsibilities: Involved in defining and managing the brand marketing calendar aligned with sales efforts and the business's overall goals and objectives. Set up operational processes and manage work, create clarity of roles and responsibilities, and define workflows aimed at maintaining seamless operations. Prepared and maintained detailed plans for key campaign and programs, reporting dashboards, workflow tools, documentation, and tracking. Focused on definition, automation, and streamlining of marketing operation processes for transitioning mere marketing strategies into real marketing assets. Optimized the effectiveness of the marketing programs and campaigns and ensuring that marketing and sales efforts stay aligned with the business's overall goals and objectives. Key Accomplishments: Successfully led the brand to be featured in the "Forbes" as one of the most promising household upcoming brands in the world in 2017. Acquired 4300+ POS establishment pan country associated as alternate sales channel for the country's first healthcare accessibility platform running with ecosystem of healthcare and wellbeing services with pan country footprints. Set up strategic and service partnership with globally acclaimed entities and rolled out the country's first standalone healthcare retail service product for BOP segment.
Responsibilities: Involved in defining and managing the brand marketing calendar aligned with sales efforts and the business's overall goals and objectives as Custodian of Aponjon (World's largest mHealth service on maternal care). Evaluated competitor activity and the pricing strategy to enhance the value proposition of the E-commerce channel based on company offerings and customer experiences. Developed and maintained a productive business relationship with existing clients and prospects for recommending the most viable product range and securing repeat business. Prepared monthly sales forecasts and assessed competition to ascertain performance and growth into current and additional vertical markets and product categories. Consolidated and evaluated market-related data to be used for competitor analysis, product development, customer evaluation, market development, and for implementing strategic sales and marketing decisions. Key Accomplishments: Accomplished Customer Growth rate of 23% including 2 new alternative channel creation including pan country footprints with active sub base. Enhanced brand visibility to 5 Million customers through effective BTL marketing. Organized digital marketing campaign with IMS, TVC and RDC platform. Represented Aponjon 360 health eco system in multiple seminar and workshops leading to enhanced penetration across the target market segment.
Responsibilities: Spearheaded team efforts in developing and rolling out 6 Fintech mVAS products associated with multinational counterparts at soft launch and commercial level. Developed and enhanced Sales and Marketing MIS procedure with ERM and efficient non-conventional process. Set up CRM incorporated with QA of service delivery. Defined and implemented detailed account strategies for key business through information gathering, competitive analysis, strategic plan formulation; prepared and ensured compliance with sales plans and budget. Managed sales initiatives; assessed the liability of return on investment for developing new market and revenue streams for generating additional business for the organization. Developed strategies for promoting various products as per company plans; prepared realistic forecasts for each product and territory (based on historical data, market trends, competition, promotional, and sales effort), and realistic costs. Guided the sales force in developing new markets for promoting the products based on evaluated changing market dynamics and other related factors. Key Accomplishments: Secured 1.5 Crore (15 Million) Customer acquisition within the tenure of 3 years and enhanced distribution channel model through effective BTL marketing. Rolled out countrywide distribution network establishment within shortest possible time with a combined force of 1800 members. PREVIOUS ASSIGNMENTS
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