Shivika Chawla
Organic Digital Media and Brand Strategy Specialist with 5+ years of cross-sector expertise in full-spectrum brand communications strategy, digital media, and partnerships in luxury fashion, hospitality, lifestyle, F&B, and creative start-ups. Adept at using data analytics, customer insights, and digital tools to improve conversion funnels, enhance online customer journeys, and drive commercial results. Strong record in managing cross-functional teams (led a team of 6 in an agency) owning category performance, and optimising digital touchpoints in fast-paced, omnichannel environments. Passionate about customer experience, innovation, and turning brands into conversation-starters through strategic content and retention-based optimisation.
Strategic brand communications and management for a luxury couture brand / designer atelier - bringing traditional Indian couture to the European market.
Conceived in 2022 by Dr Nadya Ostroff, the annual Navigating Luxury Conference 2023 took place at the University Women's Club, Mayfair, London. The conference navigated the route the luxury has taken, takes, and will take in the future, focusing on 'Quality by Association'. As a Social Media Manager and Teams Co-ordinator, aI multi-tasked my way from the ideation, conceptualisation, and execution of marketing on social media, whilst taking care of the guests and panelists on arrival and ensuring the smooth running of tech and operations in tandem with the other teams.
Served as a Senior Social Media Manager working on prominent luxury lifestyle & fashion brands.
Worked as a social media executive/copywriter for corporate giants like Harley-Davidson India, Oxford University Press India, and Trek Bikes India.
- Conceptualising - Writing - Editing - Proof Reading - Market Research - Styling - Photography
- Conceptualising - Writing - Editing - Proof Reading
- Graphic design & strategy - Social media management - Database management