I have over 5 years' experience in luxury retail, specialising in brand growth through 360-degree marketing campaigns. At Holzweiler, Selfridges and Burberry, I’ve thrived in fast-paced environments, leading impactful marketing strategies that connect with global audiences. My expertise encompasses crafting integrated campaigns that ensure consistent brand messaging across digital, social, and in-store channels. I focus on driving sales and enhancing brand loyalty through engaging, multi-channel initiatives. Collaborating with cross-functional teams, I deliver results that align with the brand's vision while ensuring a seamless customer experience at every touchpoint.
Developed and executed global marketing strategies to position the brand within the premium fashion space, ensuring consistency across all channels. Successfully expanded international market growth (EMEA, NAM, APAC), driving a 40%+ YoY increase in UK search terms. Led digital and offline content creation, optimising campaigns to drive traffic, generate leads, and elevate brand presence. Managed strategic partnerships with external agencies across OOH, press, and community initiatives to enhance brand reputation. Spearheaded industry events (including Fashion Week) and promotional activities, collaborating with key stakeholders to increase brand visibility. Analysed campaign performance, achieving a 32% ROI improvement and generating £1M in additional revenue. Worked cross-functionally to ensure seamless campaign execution, aligning with key business objectives to deliver measurable success.
I successfully managed brand partnerships, working closely with internal teams to align marketing efforts with overall business objectives. I played a key role in event planning and logistics, ensuring the seamless execution of industry-related promotions. Overseeing a £2.5M marketing budget, I strategically allocated resources to maximise ROI and drive business growth. Additionally, I maintained clear and consistent communication with stakeholders, keeping them informed on campaign progress and ensuring alignment with key business goals.
I played a key role in developing and executing 360° marketing campaigns, leveraging both digital and traditional channels to enhance brand awareness. Working cross-functionally, I delivered integrated campaigns for brand partnerships, driving increased reach and engagement across key platforms. I collaborated with stakeholders to ensure seamless execution of large-scale campaigns, while continuously analysing performance data to optimise effectiveness. By identifying new opportunities through a customer-centric approach, I contributed to £4.5M+ in annual revenue, strengthening brand partnerships and driving sustained success.
I oversaw the management of brand partnerships, ensuring smooth collaboration between internal and external stakeholders. This included briefing and guiding channel owners across various departments such as CRM, social media, and editorial, ensuring that all content aligns with the brand's vision and goals. I also coordinate regular alignment meetings with the buying and merchandising teams, fostering clear communication and strategic cohesion. These efforts helped maintain consistency in messaging and execution across multiple channels, ultimately driving the success of campaigns and strengthening brand partnerships.