London–based creative with 10+ years experience in strengthening relationships for brands and their audiences, and leading cross disciplinary teams. Organised, multi-disciplinary, and highly-driven I’ve worked with renowned industry leaders whose mentorship has shaped my trajectory. Currently my time is spent developing strategy and leading creative briefs, project–by–project for agencies and direct-to-businesses within my professional network.
Lead the agency creative output for international clients such as NEOM and its many projects such as THE LINE, TROJENA, and OXAGON. Keep the design team fit and firing with ambition and drive to raise the creative bar.
Brought in to concept entire brand and brand world for new digital platform connecting makers and consumers within drinks category.
Brought in to lead art direction for national campaign for Waze (Google). Lead photography, film, sound design, edit, graphic design and illustration.
• Lead the global creative and managed the design execution and art direction for six brands across retail, print, digital and social channels. • Created in-house brand-first digital function from scratch. • Ensured the new strategic direction was aligned alongside cross-departmentally, defining the scope of projects and allocating team resources and budget. • Implemented new department working processes and systems, managing production timelines, and putting new hires and commissions into effect. • Sought to foster a culture of cross-functional collaboration, empowering the design team to think entrepreneurially and reveal new opportunities for the brand.
Lead the redesign of Nike Boxpark and the Nike destroyer capsule packaging.
• Redefined, created, designed and directed all branded multi-channel content alongside the Snr Branding Designer. • Managed and mentored the Junior Designer in line with category goals.
Maxwell was a stand out creative director. He has an infectious enthusiasm and an energy that would be beneficial to any creative team. He has an encyclopedic brain for design and creative direction, and able to reference a genre or technique of work at the drop of a hat. He is personable guy, with a great character and a willingness to roll his sleeves up and get granular with design too. Maxwell's ideas are very innovative, with his sole aim to push visual boundaries.
Maxwell was an integral part of the team. He had excellent attention to detail, craft, great attitude and handled all requirements, however big or small with no ego, elevating everything he touched. The project would not have been a success without his involvement and I would not hesitate to work with him again.
Maxwell is a true creative, always on point with everything he delivers. I would highly recommend him as he brings energy, a deep understanding of what is cool and what will resonate with the audience / consumer he is targeting. Any company would be lucky to have him !
Maxwell is committed to creativity and making the best possible work. He has a boundless energy and is collaborative and inclusive in the process but also decisive when needed. My team really enjoyed working with him from start to finish and we were able to deliver high end creative results together.
Maxwell was an absolute pleasure to work with, we were part of the same team tasked with elevating the brand image of one of Nike's affiliate brands through compelling product narratives. The brand had stalled and run out of energy but through Maxwell's encyclopaedic knowledge of style and culture he delivered creative concepts which challenged convention and changed perception. Maxwell brought to the project a full gamut of creative skills and versatility, from creative concept generation to hands on art direction and even influencing statement product executions. His personality and positive attitude coupled with a sharp wit meant he was my go to creative to elevate the brand and product offer. Since 2013 we have collaborated on several projects for clients in global markets ranging from Europe, China, USA and Brazil. He is a real find and I would recommend him to any brand looking for an injection of positive creativity.