Fashion Designer based in Paris. 8 years of experience in the fashion industry as a Fashion Designer & Product Developer. Graduated from Istituto Marangoni in Italy. Co-Founded the Italian brand DARIN HACHEM. She collaborated with international brands like HERMÈS & MOSCHINO. Her work has been featured in popular magazines including Elle, Vogue, Marie Claire, Harpers Bazaar and Vulkan, as well as it has dressed important influencers such as Shanina Shaik, HM Queen Rania, Maria Alia, Nour Arida, Dana Hourani and Lana El Sahely. Her interest in both menswear and womenswear lines and details forged her flexibility introducing male silhouettes into the women’s garments. Her knowledge of Mexican traditional natural processes motivates her to focus on ecological and sustainable manufacture in modern fashion systems.
- Market analysis relating to the target of interest between Europe and Middle East. - Established a business plan for the brand. - Creation of brand aesthetic and design of the collections embracing sustainable approaches. - Main research, inspiration and direction that defined each collection. - Developed connections and collaborations with suppliers and artisans. - Analyzed trends, fabrics, materials, colors for each season. - Managed creative and technical development of product and pre-production stages within merchandise assortment strategy. - Coordinated factories on quality and lead time issue during production. - Negotiated costs for production and materials. - Organized shootings, Camera Moda presentations and events of the brand.
- Assistant of Jeremy Scott’s team in Milan headquarters. - Developed men’s collection including boards preparation, assisting in shootings. - Supported the team in collection development, sketches, research, mood, details, organizing and assisting in fittings. - Fabric charts, line sheets and merchandise mix preparations.
- Brand aesthetic and design of collections. - Collection development from research to the final product. - Analyzed trends, fabrics, materials, colors for each season. - Developed connections and collaborations with suppliers and artisans.