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Nicole Alexander

Fashion lover. Creative mind with a passion for style, beauty & building something meaningful.
About

Passionate about fashion and beauty, I bring extensive retail experience delivering personalised client service, exceeding sales targets, and maintaining high visual standards. Skilled in makeup consultations, product knowledge, and adapting to fast-paced shop floors, I thrive in dynamic environments and consistently support both team and customer needs.

Previous Brands
Boots
Awe London
Boots Juice Bar
Work Experience
Customer Advisor / Self-Selection Makeup Advisor
Oct ‘22 - Apr ‘26
Boots Opticians

Delivered a highly personalised, luxury-style client experience, adapting approach to individual preferences, occasions, and confidence levels Conducted in-depth makeup consultations, including skin analysis, undertone identification, and precise shade matching across multiple brands Created complete, cohesive beauty looks (complexion, eyes, lips), tailored to enhance each client's personal style Demonstrated application techniques and product usage, enabling clients to confidently recreate looks independently Took a styling-led approach, linking makeup choices to fashion trends, seasonal looks, and overall aesthetic Built strong client relationships, driving loyalty, repeat custom, and trust in recommendations Consistently achieved and exceeded sales targets through a consultative, non-pressured selling style Promoted new launches, key products, and sales plans, translating trends into wearable and desirable looks Maintained excellent product knowledge across makeup, skincare, fragrance, and haircare Upheld premium visual merchandising standards, ensuring displays were clean, organised, and trend-focused Supported multiple departments including shop floor, tills, and stock, demonstrating adaptability and strong time management Recognised by management as a trusted and dependable team member, relied upon during peak trading periods Assisted with stock control and replenishment, ensuring product availability and smooth operations Maintained a consistently professional, confident, and polished presence on the shop floor

Team Member
Aug ‘21 - Sep ‘22
Boost Juice

Delivered efficient and engaging service in a fast-paced environment Promoted products and supported sales through confident recommendations Maintained high standards of cleanliness, organisation, and presentation

Salon Assistant
May ‘21 - Aug ‘21
Awe London

Delivered a premium, client-focused service within a busy salon environment Assisted clients in selecting nail colours, finishes, and styles, offering tailored recommendations based on trends, occasions, and personal style Maintained strong awareness of current nail and beauty trends, translating them into flattering, wearable choices Supported consultations, contributing to a personalised and elevated client experience Managed bookings and client interactions with professionalism and attention to detail Maintained a clean, polished, and welcoming environment, reflecting high presentation standards Built positive client relationships, enhancing overall satisfaction and experience

Languages
English - Native
References
Anonymous
Senior colleague - Supervisour, Boost Juice
Aug 2021 - Sep 2022

Hi, I’m happy to refer Nicole for the position. I’ve known her to be a dependable, motivated, and friendly individual who would be a strong addition to any team. Nicole has a really positive attitude towards work and is always willing to help others when needed. She picks things up quickly, follows instructions well, and can also use her own initiative when situations require it. She works well under pressure and stays calm and focused, even during busy or fast-paced periods. She also has strong communication skills and comes across as approachable and professional, which I think is really important in a customer-facing environment. She is respectful, reliable with timekeeping, and takes pride in doing her work to a good standard. Overall, I believe Nicole would be a great fit for the role and would contribute positively to the team dynamic. I would confidently recommend her and feel she would be an asset to the workplace.

Education & Training
JCA London Fashion
‘24 - Unknown
Studying
Fashion design & Accesories
South Essex college
‘21 - ‘24
Level 3
Art & Design
Chafford Hundred, Grays, UK