Yassine Fatihi

PXM Lead at Mars Group's Petcare Branch - Royal Canin - Oversees PIM Akeneo - Sharing Akeneo fundamentals ( channels, family, attributes, data model, rules etc) - Improve a catalog of 8000 products - Leads a cross-functional team - Collaborates with 65+ global markets - Implements end-to-end solutions in brand information systems - Designs product data workflows - Manages a community for market insights and product data updates - Handles user access management - Responsible for market training on Akeneo - Facilitates workshops to enhance the product lifecycle - Integrates retail and digital workflows to improve product experience - Develops and executes strategies for product data to support business growth and customer satisfaction - Works with Marketing, IT, and Sales teams for aligned product information management - Analyzes and improves data quality for accuracy across markets - Monitors performance indicators for product data projects - Keeps up with industry trends in product information management - Promotes innovation in product data processes and systems - Reports on product data initiatives to senior management - Mentors team members, promoting a culture of excellence and teamwork

Outcome: Enhanced business solutions as a Senior Business Analyst by integrating diverse systems for optimal performance. → System Mastery: Proficiently navigated Salesforce Commerce Cloud for e-commerce optimization. → Product Management: Utilized Akeneo to streamline product information workflows. → Integration Expert: Leveraged Mulesoft for seamless system integrations. → Search Optimization: Implemented Algolia, refining search experiences and boosting user engagement. Methodology : Agile

I'm on a mission at PowerIn, where I'm: → Capturing the team's vision → Harmonizing the symphony of features and prompts → Unearthing and decoding insightful data → Sharing my experience and advices to empower the team and the product

Outcome: Successfully accelerated growth and success for THINK TANGER by spearheading digital transformation, optimizing resources, and ensuring strategic alignment. → Digital Assessment: Evaluated and optimized the association's digital tools and resources. → Vision Crafting: Led Design Thinking workshops, clarifying THINK TANGER's strategic direction. → Skill Upgrade: Trained the Artistic Director on Monday.com and AI integrations. → Contract & Finance Review: Audited supplier contracts and finances for 2020-2023. → Website Revamp: Spearheaded the redesign of the Think Tanger website. → Strategic Planning: Developed a forward-thinking global strategic blueprint. Methodology: Deployed a blend of individual and group interviews, Design Thinking workshops, and exhaustive financial analysis to create a transformative roadmap, data driven improvement.

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Client: Brico Privé Outcome: Successfully orchestrated the first OMS implementation embracing the MACH vision, optimizing business processes and enhancing user experiences. MACH Vision Explained: M (Microservices): Deployed independent, loosely-coupled business functionalities. A (API First): Achieved granular intermediation & integration between interfaces & applications. C (SaaS Cloud Native): Leveraged full-scale cloud-native engineering for execution, hosting, development, and scalability. H (Headless): Implemented a decoupled front-end and back-end, ensuring complete design freedom. Project Milestones: → Training: Acquired the 'Fluent Commerce Fundamental' certification. → Agile Framework: Orchestrated agile meetings, prioritized backlogs, and planned sprints. → Fluent Commerce: Defined & designed its implementation, collaborated with Fluent Commerce partners, and ensured seamless integration, considering SI interdependencies. → Workshops: Organized technical & functional Fluent Commerce workshops, crafted workshop materials in partnership, and documented meeting summaries. → Process Mapping: Designed comprehensive process diagrams encapsulating all OMS-related flows (ECOM, PSP, WMS, CRM).

Outcome: Empowered the next generation of tech professionals with project management skills, guiding them through pivotal startup challenges. Responsibilities & Highlights: → Project Management: Conducted comprehensive courses on the nuances of project management. → Startup Week Mentorship: Provided hands-on guidance and mentorship to students during the pivotal STARTUP WEEK. → Presentation Enhancement: Reviewed and elevated student presentations, ensuring they were pitch-perfect for defenses. → Jury Participation: Played an instrumental role as a jury member during the STARTUP WEEK defenses for M1 & M2 classes.

Outcome: Spearheaded crucial integration and testing processes, ensuring Lacoste's digital ecosystem was optimized, user-friendly, and robust. Key Deliverables: → Specifications & Planning: Authored detailed specifications balancing both business needs and technical requirements. → Integration & Mapping: Designed and managed integration flows within Lacoste's ecosystem. → Testing: Crafted comprehensive test plans for integration and performance; engaged in pair testing and tracked end-to-end tickets. → User Support: Provided continuous support, documentation, and training for users and QA teams on SFCC. → Development Assistance: Supported the dev team in implementing the desired architecture; analyzed logs and verified API functionality using POSTMAN. → Bug Management: Logged, analyzed, and pursued resolution for bugs; closely followed post DRY RUN issues. → Pre-launch Preparations: Configured DEV/UAT/PROD instances for pre-launch nocturnal DRY RUN sessions. → Collaboration & Training: Organized and led workshops, ensured development team understood deliverables, and trained QA teams on SFCC specifics.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 🔸Branche Horlogère Galerie Lafayette Louis Pion 🔸ECF Group Outcome: Steered e-commerce projects to success by ensuring client-centric delivery, meticulous planning, and fostering strong client-agency relationships. Responsibilities & Highlights: → Strategic Planning: Aligned team efforts with client priorities for optimized results. → Client Need Analysis: Hosted workshops and meetings to understand and frame client requirements. → Technical Collaboration: Worked closely with technical leads for estimations and solution crafting. → Development Oversight: Guided developers, validated Merge Requests, and ensured quality deployment on testing environments. → Production Rollouts: Managed the deployment of developments in production, ensuring smooth transitions. → Client Relations: Maintained regular touchpoints, from weekly updates to physical meetups, fostering a strong bond. → Platform Expertise: Led investigations on MAGENTO and AKENEO, ensuring platform proficiency. → Reporting & Documentation: Kept stakeholders informed with weekly reports, billing summaries, and planning updates. → Business Development: Enhanced the client-agency relationship through events, lunches, and strategic upselling of solutions.

𝗖𝗹𝗶𝗲𝗻𝘁𝘀 🔸Century 21 🔸Client : INSP Outcome: Orchestrated agile workflows, ensured project alignment with client needs, and adeptly managed both internal and external teams for optimal project delivery. Responsibilities & Highlights: → Agile Excellence: Spearheaded agile work organization for streamlined processes. → Project Tracking: Managed and monitored projects using Jira, ensuring timely progress. → Budget Oversight: Kept a close eye on budget consumption and forecasting. → Resource Management: Efficiently allocated resources and planned team tasks. → Client Liaison: Acted as a "Proxy" Product Owner, bridging client needs with team capabilities. → Requirement Consultation: Assisted in defining project needs and requirements. → Documentation: Supported and validated user story creation. → Jira Foundation: Established the Epic/Feature/User Story structure in Jira. → Risk Management: Proactively analyzed and managed project risks. → Team Supervision: Oversaw external developer and UX/UI teams, ensuring quality and adherence to project goals.