I am a conceptual Designer and Art Director—with a hybrid, multi–disciplinary skillset and experience. I live in London, England :{ Key experience in conceptualisation, relationship building and driving cross-functional initiatives; crafting compelling brand communications – engaging consumer audiences – connecting them with products and services. Ongoing professional development in design thinking, design strategy, lean/agile workflows and innovation leadership.
• Working with agencies; Ogilvy and VML. Conceiving and cutting edits for client brand films and pitches, on accounts including Nestlé and Mondelez.
Led the brand motion team, scaling the creative and design offering of the department.
Campaigns, promotions and ad sales across all media platforms for various NBCUniversal brands, delivering on their marketing strategy: UNIVERSAL+, Peacock, SYFY, E! News and Advertisers.
• Led a team; conceptualising, directing and executing creative marketing for an NVIDIA Brand film. • Part of team who won a pitch for ADIDAS.
Founded own business offering specialised design activities as an independent design and creative professional on a contract, campaign and project basis; collaborating with a range of clients across multiple industry sectors to deliver conceptual, innovative and engaging art, design, brand, communication, and marketing solutions; undertaking a number of roles depending on client requirements including Creative Director, Art Director, Design Director, Lead Graphic Designer, and Design Lead. • Leading all aspects of the business including strategies, finance, business development, client engagement, operations, and marketing. • Forging strong relationships with clients and key stakeholders, managing the client journey to optimise continued business. • Working on a consultative basis with clients, gathering insight into creative briefs, budgets and expectations. • Leveraging consumer insights to concept, develop and produce design work, creative communications and brand assets. • Ideating, designing and presenting proposals to meet client exacting standards and budget parameters. • Leading the delivery of design projects and campaigns, managing budgets, schedules and stakeholder relationships. • Establishing, leading and motivating client-based teams across multiple disciplines to achieve demanding targets. • Exhibiting exceptional organisation, workflow prioritisation and risk management to ensure all key milestones achieved.
Headhunted by Europe’s leading entertainment brand and largest in-house agency; writing and producing advertising and promotions, tasked with delivering the marketing strategy across Sky Sports, Sky Cinema, NOW, Sky Mobile, Broadband, Trade and Corporate. • Recruited, established and led the Brand Reels Team of Video Producers, Motion Graphic Designers and Video Editors. • Ideated and delivered creative strategies for the multi-channel platform, and portfolio of premium content services which increased subscriptions. • Identified creative development opportunities, pitched ideas to senior stakeholders, and delivered captivating strategies. • Optimised celebrity talent utilisation to enhance promotional video audience engagement. • Established strong collaborations with internal/external design stakeholders which improved morale and quality of workflow.
• "Zeitgeist" Global Digital Campaign, most viewed ad online, adam&eveDDB • "Google Stories" Global Digital Campaign, Google Creative Lab • "Zeitgeist" Global Digital Campaign, R/GA Delivered marketing communications with Across The Pond, a Google creative partner.
BRAND EXPERIENCE Sky / NOWTV / Disney / Google / NBCUniversal / CBS / HTC / M&S Bank / TalkTalk / Virgin Media / YouTube AGENCY EXPERIENCE Google Creative Lab / Grey London / Ignition Creative / JWT / McCann London / Sky Creative Agency / VCCP / Y&R London / WCRS / Weiden+Kennedy