Senior PR and comms leader and an ardent believer in the power of culture to connect brands and organisations with people. Spent the last five years as Global Head of PR at William Grant & Sons. Responsible for creating and delivering high impact PR/earned campaigns with culture programming at the heart delivered on across the portfolio of luxury and premium spirit brands. Strategic, goal-orientated, collaborative and entrepreneurial, a specialist in unlocking results through purposeful connection. Now looking to embark on the next step of my career with a dynamic brand renowned for pushing boundaries and looking to make a big difference. renowned for exemplary PR campaigns or looking to build this expertise. Key Skills: - Global PR strategy and creative execution for lifestyle brands - PR storytelling to elevate brand image and awareness - Global influencer strategy and application - Managing and collaborating with a complex matrix of stakeholders - Global agency management - Talent management - Project management - delivering on time and budget - Team leader with a passion for nurturing careers - Collaborating with multiple teams to deliver integrated platforms - Copywriting for press, social, internal and wider marketing comms - Campaign performance evaluations measuring KPIs and learnings - Press office lead, cultivating and maintaining relationships - Global event management and execution - Designing and delivering internal capability training programmes - Delivering internal comms campaigns - Crisis comms - Event management and execution - Copywriting - Media relations and key message development
Head of function, responsible for creating and implementing integrated culturally-driven global earned campaigns for Hendrick’s Gin, Glenfiddich, The Balvenie and Monkey Shoulder. Devised, led, delivered and embedded the PR and culture vision across the business. Responsible for creating world class global culture-led campaigns and product launches. Ensuring market buy in for a consistent, gold standard application around the world.
Responsible for global communication platforms for Glenfiddich, The Balvenie and Hendrick's Gin.
Headed up and implemented PR campaigns, creative story origination, stunts on behalf of Disney, Universal Pictures, MTV, Beefeater 24, Greene King. Coordinated the company’s graduate programme and twice received Highly Commended accolades at PR Week Awards.
Asked to help establish the London office and relocate from Manchester. Headed up PR campaigns on behalf LG’s sponsorship of the World Action Sports, Alfa Romeo and Minute Maid
Media relations/creative story development for Peugeot, Domino’s Pizza and Man City.
Wrote, produced and created content for daily entertainment guide for leading commercial radio station
David is an experienced, passionate and knowledgeable Communications leader. He has the ability to manage multiple projects and build strong campaigns. Alongside his skills David is an highly respected and valued colleague who received excellent feedback from all those that worked with him.