Karine Mercier
I have extensive digital retail experience with top brands like Louis Vuitton and Chanel, focusing on customer experience and digital innovation. Skilled in managing diverse teams and implementing cutting-edge projects, I excel in dynamic retail environments and am ready to bring my expertise to temporary digital roles.
Management of the PIM/DAM and CMS Product Teams (management de transition).
Strategic and functional framing for the new e-commerce website. Recommandation of the most suitable e-commerce platform.
- Web 3.0, Metavers (3D, NFT) - Social commerce (#popsell) - Instore mobile selling and cash registration apps - Implementation of an omnichannel gift cards program - Digital solutions to collect client communication consent (RGPD) - Management of 2 project managers
Support the Photo Studio in its expansion. - Direct Management of 5 Consultants (Adone). - Functional deployment of Wayqoop (Assets production Tool): configuration, process, training. - Products supply rationalisation.
Management of the Experience Domain (4 Feature Teams) in Agile@Scale mode - Direct Management of 4 POs et 2 PPOs and indirect management of 22 on- and off-shore (in India and Morocco) BE Dev., FE and QA. - Build and continuous improvement of the chanel.com Product: UX, Navigation, PDP, PLP, Search , Product Experiences (VTO, 3D, ...), … - Highly level of complexity environment management and quality expectations.
Development and implementation of new online experiential and digital product discovery and client service oriented solutions.
- Supervision of the 4 digital platforms - Global scope: 51 countries, 20 languages - Management of the roll-out Team - Management of the Run Team (campaigns, products, prices, merchandising, e-services adaptations, ...) - Management of the Build Team (new e-services and experiential tools, e-commerce, ...)
Review of the processes from A to Z (choice, buying, supply, dispatch, management, reporting, internal processes, etc.) - Audit - Implementation of quick wins
- Management of 4 POs - Co-management of the tech team of 16 developers and testers - International roll-out - Agile methodology
Implementation, from scratch, of the entire E-commerce activity (website, flows, packaging, ...).
Mission: Implementation from scratch and extension of entire Chloé E-commerce activity and website.
- E-commerce websites and activity implementation and management - Strategy of acquisition, loyalty, transformation and increase in sales. - Conception (UX, wireframes) of websites and mobile applications. - Project Ownership Assistance, Project Management, Digital Product Management. - Professional Coaching Clients: Europ Assistance France, Europ Assistance Holding, Lactalis, Isobar, ...