A driven eCommerce and Digital MarketingManager specialising in Luxury Fashion and Beauty, with high interest in Technology and Sustainability. Highly motivated self-starter, flexible team player, capable of looking beyond the role to achieve deadlines and exceed targets. Commercially astute, customer focused, possessing the drive to succeed in the role.
- Owned the strategic leadership and full P&L of the eCommerce division, delivering consistent growth and profitability. - Managed a portfolio of clients generating £10M+ annual revenue, providing C-level strategy across trading, UX, and customer retention. - Directed large-scale projects including replatforming, site redesigns, and CRO programmes, ensuring on-time, on-budget delivery. - Led marketing and CRM strategies achieving a 50% increase in retention, 160% sales growth, and 30% uplift in campaign ROI. - Implemented CRO testing that unlocked £1M+ in incremental client revenue. - Led agency to Shopify Select Partner status within one year, ranking among top 3% of Shopify agencies globally. - Acted as a key leadership figure aligning eCommerce, Paid Media, and Sales strategies to accelerate overall agency growth.
- Led global digital marketing strategy aligned to brand goals, resulting in +122% YoY revenue uplift. - Delivered full rebranding and Shopify site redesign project, enhancing UX and boosting non-peak sales by +150%. - Orchestrated CRM/email campaigns that increased customer retention by 30% and repeat purchases by 20%. - Managed external agencies across digital marketing, development, and customer service. - Oversaw 3PL relationships and optimised fulfilment processes to improve operational efficiency.
- Owned full management of global and regional Shopify sites; led digital marketing activities across web, CRM, and paid channels. - Directed Magento2 to Shopify migration, site redesign, and CRM integration with Klaviyo, boosting CLV by 20%. - Managed external agencies and internal eCommerce team; streamlined site merchandising and customer journey improvements.
- Partnered with Global HQ to drive eCommerce site enhancements and regional sampling activations. - Improved repeat purchase rate and conversion through data-driven activation strategy. - Rolled out online reviews in the UK, enhancing CX and online engagement metrics.
- Managed global Shopify site content and merchandising strategy, achieving KPIs for conversion and AOV. - Led storytelling content calendar and cross-channel storytelling initiatives. - Successfully launched DIY Gift Box functionality, increasing UPT by 30% and repeat purchase by 35%.
- Trade calendar ownership, CRM activation, WeChat boutique launch, and key omnichannel projects.