Dweet
Dweet
Open to Permanent
Open to Permanent

Magda Wolska

Ecommerce Manager
About

A driven eCommerce and Digital MarketingManager specialising in Luxury Fashion and Beauty, with high interest in Technology and Sustainability. Highly motivated self-starter, flexible team player, capable of looking beyond the role to achieve deadlines and exceed targets. Commercially astute, customer focused, possessing the drive to succeed in the role.

Previous Brands
Alfred Dunhill
CHANEL
Crabtree & Evelyn
DuoBoots
Gravytrain
self-portrait
Work Experience
Head of eCommerce
Nov ‘22 - Now
Gravytrain

- Owned the strategic leadership and full P&L of the eCommerce division, delivering consistent growth and profitability. - Managed a portfolio of clients generating £10M+ annual revenue, providing C-level strategy across trading, UX, and customer retention. - Directed large-scale projects including replatforming, site redesigns, and CRO programmes, ensuring on-time, on-budget delivery. - Led marketing and CRM strategies achieving a 50% increase in retention, 160% sales growth, and 30% uplift in campaign ROI. - Implemented CRO testing that unlocked £1M+ in incremental client revenue. - Led agency to Shopify Select Partner status within one year, ranking among top 3% of Shopify agencies globally. - Acted as a key leadership figure aligning eCommerce, Paid Media, and Sales strategies to accelerate overall agency growth.

Ecommerce Manager
Mar ‘22 - Oct ‘22
DuoBoots

- Led global digital marketing strategy aligned to brand goals, resulting in +122% YoY revenue uplift. - Delivered full rebranding and Shopify site redesign project, enhancing UX and boosting non-peak sales by +150%. - Orchestrated CRM/email campaigns that increased customer retention by 30% and repeat purchases by 20%. - Managed external agencies across digital marketing, development, and customer service. - Oversaw 3PL relationships and optimised fulfilment processes to improve operational efficiency.

Ecommerce Manager
Oct ‘21 - Mar ‘22
self-portrait

- Owned full management of global and regional Shopify sites; led digital marketing activities across web, CRM, and paid channels. - Directed Magento2 to Shopify migration, site redesign, and CRM integration with Klaviyo, boosting CLV by 20%. - Managed external agencies and internal eCommerce team; streamlined site merchandising and customer journey improvements.

Senior E-Commerce Executive
May ‘21 - Oct ‘21
CHANEL

- Partnered with Global HQ to drive eCommerce site enhancements and regional sampling activations. - Improved repeat purchase rate and conversion through data-driven activation strategy. - Rolled out online reviews in the UK, enhancing CX and online engagement metrics.

Web Producer
Apr ‘20 - May ‘21
Crabtree & Evelyn

- Managed global Shopify site content and merchandising strategy, achieving KPIs for conversion and AOV. - Led storytelling content calendar and cross-channel storytelling initiatives. - Successfully launched DIY Gift Box functionality, increasing UPT by 30% and repeat purchase by 35%.

Ecommerce Coordinator
Sep ‘17 - Apr ‘20
Alfred Dunhill

- Trade calendar ownership, CRM activation, WeChat boutique launch, and key omnichannel projects.

Languages
English - Native
Polish - Native
French - Basic
Spanish - Basic
Education & Training
London College of Fashion
‘13 - ‘16
BA (Hons)Fashion Management2:1
London, UK