Magda Wolska
Performance-driven Head of eCommerce with a strong track record of accelerating DTC growth for premium and high-volume consumer brands. Experienced in scaling digital operations, leading high-performing teams, and driving measurable improvements across CRM, retention, UX, and Paid Media. Expert in building and optimising Shopify ecosystems to support commercial growth and CLV. Proven success in transforming brand strategies into full-funnel, data-led initiatives that deliver sustainable revenue uplift. Passionate about blending customer insight, performance marketing, and on-site experience to create scalable and profitable digital journeys.
- Lead the strategic direction, growth, and full P&L ownership of the eCommerce division. - Manage a client portfolio helping generate £10M+ annual revenue across luxury, DTC, and lifestyle brands. - Directed large-scale Shopify replatforming, CRM, and CRO programmes, achieving 160% sales growth and 50% uplift in retention. - Led the agency’s achievement of Shopify Select Partner status (top 3% globally) within one year. - Act as part of the senior leadership team, aligning eCommerce, Media, and Sales strategies to drive agency growth.
- Owned global digital marketing strategy, leading to +122% YoY revenue uplift. - Directed a full brand refresh and Shopify site redesign, boosting non-peak sales by +150%. - Increased customer retention by 30% and repeat purchases by 20% through targeted CRM and loyalty initiatives. - Managed all external partners (Digital Marketing Agency, Web Development Agency, 3PL) to drive operational excellence.
- Led the end-to-end management of four sites across global and regional markets. - Successfully managed Magento2 to Shopify migration project and site redesign with major UX improvements. - Integrated Klaviyo CRM, achieving a 20% boost in customer lifetime value. - Orchestrated digital marketing strategy across web, CRM, paid social, and affiliates to drive sales and brand awareness.
- Partnered with Global HQ to deliver eCommerce enhancements and omnichannel activations across UK and regional markets. - Increased repeat purchases and conversion rates through data-driven activation strategies. - Successfully launched product review functionality in the UK, boosting engagement and customer experience. - Led sampling activation calendar improvements, enhancing conversion and retention metrics.
- Owned global Shopify site content management and strategic site merchandising. - Increased UPT by 30% and repeat purchases by 35% through the launch of DIY Gift Box functionality. - Defined and implemented the global storytelling and promotional calendar across web and social channels. - Partnered with UX and development teams to lead major site redesign focused on customer journey optimisation.
- Owned trade calendar execution, CRM activations, and omnichannel projects including WeChat boutique launch. - Delivered key digital projects to improve customer experience and drive international market growth. - Provided strategic support to Head of Digital on eCommerce trading and online marketing initiatives.